{"id":7400,"date":"2022-11-03T11:00:46","date_gmt":"2022-11-03T04:00:46","guid":{"rendered":"https:\/\/snt.com.vn\/blog\/?p=7400"},"modified":"2022-11-03T11:00:48","modified_gmt":"2022-11-03T04:00:48","slug":"sang-tao-noi-dung-mang-xa-hoi-nghe-hot-cua-gioi-tre","status":"publish","type":"post","link":"https:\/\/snt.com.vn\/blog\/sang-tao-noi-dung-mang-xa-hoi-nghe-hot-cua-gioi-tre\/","title":{"rendered":"S\u00e1ng t\u1ea1o n\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i &#8211; ngh\u1ec1 hot c\u1ee7a gi\u1edbi tr\u1ebb"},"content":{"rendered":"\n<p>S\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean TikTok, YouTube&#8230; \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb Vi\u1ec7t coi l\u00e0 ngh\u1ec1 th\u00fa v\u1ecb v\u00ec \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i, tho\u1ea3i m\u00e1i th\u1eddi gian, thu nh\u1eadp cao.<\/p>\n\n\n\n<p>Ninh C\u00f4ng Ho\u00e0ng, sinh n\u0103m 2000 v\u00e0 v\u1eeba t\u1ed1t nghi\u1ec7p \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng (H\u00e0 N\u1ed9i), l\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1 tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau, nh\u01b0 TikTok v\u1edbi 1,3 tri\u1ec7u l\u01b0\u1ee3t theo d\u00f5i, hay k\u00eanh YouTube c\u00f3 215.000 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd. Ho\u00e0ng cho bi\u1ebft ban \u0111\u1ea7u anh th\u00edch v\u1ebd tranh truy\u1ec7n ng\u1eafn, nh\u01b0ng sau \u0111\u00f3 chuy\u1ec3n sang l\u00e0m video tr\u00ean TikTok. Sau 6 th\u00e1ng, anh quy\u1ebft \u0111\u1ecbnh g\u1eafn g\u00f3 v\u00ec kh\u00f4ng c\u00f2n th\u1ea5y nh\u00e0m ch\u00e1n nh\u01b0 nh\u1eefng c\u00f4ng vi\u1ec7c tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<p>Trong khi \u0111\u00f3, Thanh Lam, sinh n\u0103m 1999 t\u1ea1i Th\u00e1i Nguy\u00ean, xin v\u00e0o m\u1ed9t c\u00f4ng ty t\u00e0i ch\u00ednh t\u1eeb l\u00fac m\u1edbi ra tr\u01b0\u1eddng. Tuy nhi\u00ean, c\u00f4 g\u00e1i tr\u1ebb th\u1ea5y m\u1ec7t m\u1ecfi v\u1edbi vi\u1ec7c h\u00e0ng s\u00e1ng ph\u1ea3i d\u1eady s\u1edbm, v\u1ed9i v\u00e3 v\u01b0\u1ee3t \u0111o\u1ea1n \u0111\u01b0\u1eddng 7 km \u0111\u1ec3 k\u1ecbp ch\u1ea5m c\u00f4ng, m\u00f4i tr\u01b0\u1eddng c\u00f4ng s\u1edf g\u00f2 b\u00f3, kh\u00f4ng linh ho\u1ea1t. Khi ng\u01b0\u1eddi b\u1ea1n th\u00e2n m\u1edf c\u1eeda h\u00e0ng th\u1eddi trang n\u1eef, c\u00f4 \u0111\u1ec1 ngh\u1ecb tham gia s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111\u1ec3 qu\u1ea3ng b\u00e1 do bi\u1ebft ch\u1ec9nh s\u1eeda v\u00e0 l\u00e0m video ng\u1eafn. S\u1ef1 gi\u00fap s\u1ee9c c\u1ee7a Lam gi\u00fap k\u00eanh b\u00e1n h\u00e0ng tr\u00ean Facebook v\u00e0 TikTok c\u1ee7a ng\u01b0\u1eddi b\u1ea1n nhanh ch\u00f3ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3. C\u00f4 quy\u1ebft \u0111\u1ecbnh ngh\u1ec9 c\u00f4ng ty, l\u1eadp k\u00eanh ri\u00eang v\u00e0 theo \u0111u\u1ed5i ngh\u1ec1 s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Gi\u1eefa th\u00e1ng 10, h\u00e3ng ph\u1ea7n m\u1ec1m Adobe \u0111\u00e3 c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o &#8220;Ki\u1ebfm ti\u1ec1n trong n\u1ec1n kinh t\u1ebf s\u00e1ng t\u1ea1o&#8221;. Kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf nhi\u1ec1u qu\u1ed1c gia \u0111\u00e3 cho th\u1ea5y m\u1ed9t xu h\u01b0\u1edbng m\u1edbi c\u1ee7a th\u1ebf h\u1ec7 Z &#8211; nh\u1eefng ng\u01b0\u1eddi ra \u0111\u1eddi t\u1eeb n\u0103m 1997. \u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00f4ng d\u00e2n c\u1ee7a th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a v\u00ec sinh ra v\u00e0 l\u1edbn l\u00ean ho\u00e0n to\u00e0n trong th\u1eddi k\u1ef3 Internet ph\u00e1t tri\u1ec3n, ti\u1ebfp x\u00fac c\u00f4ng ngh\u1ec7 m\u1edbi t\u1eeb nh\u1ecf.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/i1-sohoa.vnecdn.net\/2022\/11\/01\/-7393-1667300098.jpg?w=680&amp;h=0&amp;q=100&amp;dpr=1&amp;fit=crop&amp;s=36fYWcej32-zQDDrfg4brQ\" alt=\"Ninh C\u00f4ng Ho\u00e0ng \u0111ang chu\u1ea9n b\u1ecb cho m\u1ed9t bu\u1ed5i quay video. \u1ea2nh: NVCC\"\/><figcaption>Ninh C\u00f4ng Ho\u00e0ng \u0111ang chu\u1ea9n b\u1ecb cho m\u1ed9t bu\u1ed5i quay video. \u1ea2nh:&nbsp;<em>NVCC<\/em><\/figcaption><\/figure>\n\n\n\n<p>Theo Adobe, 33% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t \u0111\u00e3 tham gia s\u00e1ng t\u1ea1o n\u1ed9i dung b\u00e1n th\u1eddi gian. 77% cho bi\u1ebft b\u1eaft \u0111\u1ea7u ki\u1ebfm ti\u1ec1n t\u1eeb n\u1ed9i dung tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn trong n\u0103m qua v\u00e0 47% n\u00f3i l\u0129nh v\u1ef1c n\u00e0y \u0111\u00f3ng g\u00f3p h\u01a1n m\u1ed9t n\u1eeda thu nh\u1eadp h\u00e0ng th\u00e1ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c \u0111em l\u1ea1i ngu\u1ed3n thu ch\u00ednh l\u00e0 ch\u1ee5p \u1ea3nh, quay phim, ch\u1ec9nh s\u1eeda \u1ea3nh\/video, t\u1ea1o n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, l\u1eadp tr\u00ecnh web\/game&#8230; \u0110\u1ea1i di\u1ec7n Adobe nh\u1eadn \u0111\u1ecbnh, Gen Z \u0111ang \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o n\u1ec1n kinh t\u1ebf s\u00e1ng t\u1ea1o v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho vi\u1ec7c theo \u0111u\u1ed5i c\u00e1c c\u00f4ng vi\u1ec7c phi truy\u1ec1n th\u1ed1ng. 49% ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 16 \u0111\u1ebfn 18 n\u00f3i mu\u1ed1n b\u1eaft \u0111\u1ea7u kinh doanh s\u00e1ng t\u1ea1o h\u01a1n l\u00e0 h\u1ecdc \u0111\u1ea1i h\u1ecdc.<\/p>\n\n\n\n<p>B\u00e0 Tr\u1ea7n Th\u1ecb Thu Ph\u01b0\u01a1ng, Tr\u01b0\u1edfng ph\u00f2ng tuy\u1ec3n d\u1ee5ng c\u1ea5p cao c\u1ee7a 40HRS &#8211; c\u00f4ng ty tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 c\u1ee7a M\u1ef9 t\u1ea1i Vi\u1ec7t Nam, nh\u1eadn \u0111\u1ecbnh nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p v\u00e0 s\u00e2n ch\u01a1i ti\u1ec1m n\u0103ng cho ng\u01b0\u1eddi \u0111am m\u00ea s\u00e1ng t\u1ea1o. C\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, TikTok, YouTube, Instagram&#8230; \u0111ang mang \u0111\u1ebfn th\u00eam l\u1ef1a ch\u1ecdn v\u1ec1 ngh\u1ec1 nghi\u1ec7p cho gi\u1edbi tr\u1ebb.<\/p>\n\n\n\n<p>D\u00f9 thu nh\u1eadp cao, th\u00e1ch th\u1ee9c c\u1ee7a ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung s\u1ed1 l\u00e0 ph\u1ea3i lu\u00f4n c\u00f3 \u00fd t\u01b0\u1edfng m\u1edbi, kh\u00e1c bi\u1ec7t \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. &#8220;S\u00e1ng t\u1ea1o l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 th\u00e0nh c\u00f4ng. M\u1ed9t th\u00e1ch th\u1ee9c n\u1eefa c\u00e1c b\u1ea1n tr\u1ebb ph\u1ea3i \u0111\u1ed1i m\u1eb7t l\u00e0 t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn trong th\u1eddi gian eo h\u1eb9p \u0111\u1ec3 b\u1eaft k\u1ecbp th\u1ecb hi\u1ebfu. C\u00e2n \u0111\u1ed1i ng\u00e2n s\u00e1ch c\u0169ng l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 c\u1ea7n l\u01b0u \u00fd&#8221;, b\u00e0 Ph\u01b0\u01a1ng n\u00f3i.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, vi\u1ec7c b\u1ea5t ng\u1edd n\u1ed5i ti\u1ebfng, \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn c\u0169ng khi\u1ebfn kh\u00f4ng \u00edt ng\u01b0\u1eddi tr\u1ebb sa \u0111\u00e0 t\u1ea1o nh\u1eefng video nh\u1ea3m v\u1edbi m\u1ee5c \u0111\u00edch c\u00e2u view, t\u0103ng t\u01b0\u01a1ng t\u00e1c. M\u1ed9t ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh qu\u1ea3ng c\u00e1o cho bi\u1ebft, l\u01b0\u1ee3t xem, l\u01b0\u1ee3t theo d\u00f5i v\u00e0 b\u00ecnh lu\u1eadn l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c quan t\u00e2m khi \u0111\u00e1nh gi\u00e1 t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n c\u1ee7a k\u00eanh. V\u00ed d\u1ee5, m\u1ed9t t\u00e0i kho\u1ea3n TikTok t\u1ea1i Vi\u1ec7t Nam c\u00f3 tr\u00ean 500 ngh\u00ecn l\u01b0\u1ee3t theo d\u00f5i c\u00f3 th\u1ec3 nh\u1eadn v\u1ec1 kho\u1ea3ng 6 tri\u1ec7u \u0111\u1ed3ng ti\u1ec1n qu\u1ea3ng c\u00e1o cho m\u1ed7i video.<\/p>\n\n\n\n<p>&#8220;V\u00ec c\u00e2u view, c\u00e2u like, nhi\u1ec1u ng\u01b0\u1eddi s\u1eb5n s\u00e0ng s\u1ea3n xu\u1ea5t n\u1ed9i dung nh\u1ea3m nh\u00ed, kh\u00f4ng c\u00f3 t\u00ednh gi\u00e1o d\u1ee5c, ph\u1ea3n c\u1ea3m, hay nguy hi\u1ec3m h\u01a1n l\u00e0 n\u1ed9i dung vi ph\u1ea1m ph\u00e1p lu\u1eadt, thu\u1ea7n phong m\u1ef9 t\u1ee5c&#8221;, \u00f4ng L\u00ea Quang T\u1ef1 Do, C\u1ee5c tr\u01b0\u1edfng Ph\u00e1t thanh truy\u1ec1n h\u00ecnh v\u00e0 Th\u00f4ng tin \u0111i\u1ec7n t\u1eed &#8211; B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng,&nbsp;<a href=\"https:\/\/vnexpress.net\/tham-hoa-cau-view-tren-tiktok-viet-4508121.html\">\u0111\u00e1nh gi\u00e1<\/a>&nbsp;h\u1ed3i th\u00e1ng 9.<\/p>\n\n\n\n<p>Theo b\u00e0 Ph\u01b0\u01a1ng, gi\u1edbi tr\u1ebb c\u0169ng n\u00ean c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi ngh\u1ec9 c\u00f4ng vi\u1ec7c to\u00e0n th\u1eddi gian \u0111\u1ec3 chuy\u1ec3n sang s\u00e1ng t\u1ea1o n\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i. Vi\u1ec7c tr\u1edf th\u00e0nh freelancer (l\u00e0m vi\u1ec7c t\u1ef1 do) gi\u00fap h\u1ecd kh\u00f4ng b\u1ecb g\u00f2 b\u00f3 th\u1eddi gian nh\u01b0ng c\u0169ng \u0111\u1eb7t ra th\u00e1ch th\u1ee9c v\u1ec1 t\u00ednh k\u1ef7 lu\u1eadt trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ec3 th\u00e0nh c\u00f4ng, ng\u01b0\u1eddi tr\u1ebb c\u1ea7n c\u00f3 \u0111am m\u00ea, r\u00e8n luy\u1ec7n c\u00e1c k\u1ef9 n\u0103ng ph\u00f9 h\u1ee3p, t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng m\u1edbi thay v\u00ec &#8220;\u0103n x\u1ed5i&#8221; v\u1edbi nh\u1eefng chi\u00eau tr\u00f2 &#8220;l\u00ean nhanh nh\u01b0ng k\u00e9m b\u1ec1n&#8221;.<\/p>\n\n\n\n<p><em><strong>C\u00f4ng ty TNHH Si\u00eau Nh\u1eadt Thanh (SNT) l\u00e0 \u0111\u01a1n v\u1ecb t\u00edch h\u1ec7 th\u1ed1ng d\u00e0nh cho kh\u1ed1i kh\u00e1ch s\u1ea1n, b\u1ec7nh vi\u1ec7n, ng\u00e2n h\u00e0ng, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, trung t\u00e2m \u0111i\u1ec1u h\u00e0nh th\u00f4ng tin: digital signage, video wall, m\u00e0n h\u00ecnh t\u01b0\u01a1ng t\u00e1c (Flip), IPTV, kh\u00f3a c\u1eeda th\u00f4ng minh, Qu\u1ea3n l\u00fd ph\u00f2ng, Head-end, Tel, CCTV, PA, Hotpad, Data, HSIA,&#8230;<\/strong><\/em><br><br><em>Th\u00f4ng tin li\u00ean h\u1ec7:<\/em><br><a href=\"http:\/\/www.snt.com.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>www.snt.com.vn<\/em><\/a><br><em>Hotline: 19009082<\/em><br><a href=\"mailto:info@snt.vn\"><em>info@snt.vn<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean TikTok, YouTube&#8230; 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