{"id":3483,"date":"2014-01-16T13:54:59","date_gmt":"2014-01-16T06:54:59","guid":{"rendered":"http:\/\/snt.com.vn\/blog\/?p=3483"},"modified":"2014-01-16T13:54:59","modified_gmt":"2014-01-16T06:54:59","slug":"truy%e1%bb%81n-hinh-iptv-giao-th%e1%bb%a9c-ott-dang-d%e1%ba%a7u-t%c6%b0-m%e1%ba%a1o-hi%e1%bb%83m","status":"publish","type":"post","link":"https:\/\/snt.com.vn\/blog\/truy%e1%bb%81n-hinh-iptv-giao-th%e1%bb%a9c-ott-dang-d%e1%ba%a7u-t%c6%b0-m%e1%ba%a1o-hi%e1%bb%83m\/","title":{"rendered":"Truy\u1ec1n h\u00ecnh IPTV giao th\u1ee9c OTT \u0111ang \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m"},"content":{"rendered":"<h2><span style=\"font-size: small;\">ICTnews &#8211; Truy\u1ec1n h\u00ecnh IPTV giao th\u1ee9c OTT \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t xu th\u1ebf t\u1ea5t y\u1ebfu m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p ch\u1ea1y \u0111ua \u0111\u1ec3 ph\u00e1t tri\u1ec3n, nh\u01b0ng do ch\u01b0a c\u00f3 h\u00e0nh lang ph\u00e1p l\u00fd n\u00ean th\u1ef1c t\u1ebf c\u00e1c doanh nghi\u1ec7p \u0111ang \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m v\u00e0o l\u0129nh v\u1ef1c n\u00e0y.<\/span><\/h2>\n<p><span style=\"font-size: small;\"> <a href=\"http:\/\/snt.com.vn\/blog\/wp-content\/uploads\/2014\/01\/a57cb7b78cd914a0ded51f5d7008847c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3484\" title=\"a57cb7b78cd914a0ded51f5d7008847c\" src=\"http:\/\/snt.com.vn\/blog\/wp-content\/uploads\/2014\/01\/a57cb7b78cd914a0ded51f5d7008847c.jpg\" alt=\"\" width=\"550\" height=\"415\" \/><\/a><\/span><\/p>\n<p><strong>\u0110ua nhau ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng IPTV tr\u00ean OTT<\/strong><\/p>\n<p>T\u1eeb \u0111\u1ea7u n\u0103m 2013 \u0111\u1ebfn nay, th\u1ecb tr\u01b0\u1eddng \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong c\u00f4ng ngh\u1ec7 truy\u1ec1n h\u00ecnh, \u0111\u00f3 l\u00e0 cu\u1ed9c \u0111ua c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng v\u00e0 truy\u1ec1n h\u00ecnh trong vi\u1ec7c tung ra d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh ph\u01b0\u01a1ng th\u1ee9c m\u1edbi &#8211; truy\u1ec1n h\u00ecnh IPTV giao th\u1ee9c OTT (Over The Top).<\/p>\n<p>MyTV (d\u1ecbch v\u1ee5 c\u1ee7a VNPT) \u0111\u00e3 th\u1eed nghi\u1ec7m d\u1ecbch v\u1ee5 MyTV Net t\u1eeb \u0111\u1ea7u n\u0103m 2012 v\u00e0 ch\u00ednh th\u1ee9c cung c\u1ea5p t\u1eeb \u0111\u1ea7u n\u0103m 2013, FPT Telecom c\u0169ng cung c\u1ea5p d\u1ecbch v\u1ee5 FPT Play HD t\u1eeb 1\/3\/2013, VTC ra m\u1eaft d\u1ecbch v\u1ee5 ZTV t\u1eeb \u0111\u1ea7u n\u0103m 2013 v\u00e0 ch\u00ednh th\u1ee9c thu ph\u00ed t\u1eeb 1\/1\/2014. M\u1edbi \u0111\u00e2y, m\u1ed9t th\u00e0nh vi\u00ean kh\u00e1c c\u1ee7a VNPT l\u00e0 VNPT Technology \u0111\u00e3 ra m\u1eaft thi\u1ebft b\u1ecb gi\u1ea3i tr\u00ed \u0111a ph\u01b0\u01a1ng ti\u1ec7n VNPT TVSmart Box c\u00f3 t\u00ednh n\u0103ng cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh IPTV giao th\u1ee9c OTT.<\/p>\n<p>V\u1edbi d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh IPTV truy\u1ec1n th\u1ed1ng th\u00ec nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh truy\u1ec1n d\u1eabn t\u00edn hi\u1ec7u tr\u00ean \u0111\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i c\u1ed1 \u0111\u1ecbnh v\u00e0 ADSL, ng\u01b0\u1eddi d\u00f9ng s\u1ebd g\u1eafn m\u1ed9t b\u1ed9 chuy\u1ec3n \u0111\u1ed5i t\u00edn hi\u1ec7u (set top box &#8211; STB) v\u00e0o tivi l\u00e0 xem \u0111\u01b0\u1ee3c truy\u1ec1n h\u00ecnh v\u00e0 d\u00f9ng m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 gia t\u0103ng kh\u00e1c. Do \u0111\u00f3, \u0111\u1ec3 cung c\u1ea5p IPTV truy\u1ec1n th\u1ed1ng \u0111\u00f2i h\u1ecfi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh ph\u1ea3i c\u00f3 h\u1ea1 t\u1ea7ng m\u1ea1ng vi\u1ec5n th\u00f4ng (gi\u1ed1ng nh\u01b0 VNPT, Viettel v\u00e0 FPT Telecom \u0111ang cung c\u1ea5p) ho\u1eb7c ph\u1ea3i h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p c\u00f3 h\u1ea1 t\u1ea7ng m\u1ea1ng vi\u1ec5n th\u00f4ng m\u1edbi c\u00f3 th\u1ec3 th\u01b0\u01a1ng m\u1ea1i h\u00f3a d\u1ecbch v\u1ee5 (nh\u01b0 VTC h\u1ee3p t\u00e1c v\u1edbi VNPT c\u00e1c t\u1ec9nh, th\u00e0nh).<\/p>\n<p>Nh\u01b0ng IPTV giao th\u1ee9c OTT c\u00f3 th\u1ec3 cho ph\u00e9p nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh ph\u00e1t tri\u1ec3n tr\u00ean m\u1ecdi h\u1ea1 t\u1ea7ng Internet. T\u1ee9c l\u00e0 ch\u1ec9 v\u1edbi m\u1ed9t b\u1ed9 thi\u1ebft b\u1ecb th\u00f4ng minh k\u1ebft n\u1ed1i tr\u00ean \u0111\u01b0\u1eddng truy\u1ec1n Internet c\u1ee7a b\u1ea5t c\u1ee9 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng n\u00e0o l\u00e0 c\u00f3 th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1edbi kh\u00e1ch h\u00e0ng. Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh ch\u1ec9 cung c\u1ea5p gi\u1ea3i ph\u00e1p v\u00e0 n\u1ed9i dung m\u00e0 kh\u00f4ng ph\u1ea3i lo \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng truy\u1ec1n d\u1eabn.<\/p>\n<p>Nh\u1edd \u01b0u \u0111i\u1ec3m n\u00e0y m\u00e0 IPTV tr\u00ean OTT kh\u00f4ng ch\u1ec9 gi\u1ea3i \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n kh\u00f3 v\u1ec1 \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng truy\u1ec1n d\u1eabn m\u00e0 c\u00f2n bi\u1ebfn chi\u1ebfc tivi th\u01b0\u1eddng th\u00e0nh SmartTV v\u1edbi m\u1ee9c chi ph\u00ed v\u1eeba ph\u1ea3i, thi\u1ebft b\u1ecb gi\u1ea3i m\u00e3 c\u0169ng c\u00f3 t\u00ednh n\u0103ng nh\u01b0 m\u1ed9t Android box. V\u00ed d\u1ee5, hi\u1ec7n nay TVSmart Box c\u1ee7a VNPT Technology c\u00f3 gi\u00e1 2,49 tri\u1ec7u \u0111\u1ed3ng (trong m\u1ed9t s\u1ed1 \u0111\u1ee3t khuy\u1ebfn m\u00e3i gi\u1ea3m c\u00f2n 2,29 tri\u1ec7u \u0111\u1ed3ng) kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c h\u01a1n 64 k\u00eanh trong \u0111\u00f3 c\u00f3 nhi\u1ec1u k\u00eanh HD, kho phim 10.000 b\u1ed9 phim HD, h\u00e1t karaoke \u00e2m thanh 5.1 v\u00e0 r\u1ea5t nhi\u1ec1u \u1ee9ng d\u1ee5ng ti\u1ec7n \u00edch kh\u00e1c nh\u01b0: ph\u00e1t Wi-Fi, nghe nh\u1ea1c, l\u01b0\u1edbt m\u1ea1ng, ch\u01a1i game, mail&#8230; VNPT TVSmart Box hi\u1ec7n ch\u01b0a thu ph\u00ed thu\u00ea bao m\u00e0 ng\u01b0\u1eddi xem ch\u1ec9 tr\u1ea3 m\u1ed9t l\u1ea7n ban \u0111\u1ea7u chi ph\u00ed mua STB l\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng tho\u1ea3i m\u00e1i.<\/p>\n<p>ZTV c\u1ee7a VTC \u0111ang cung c\u1ea5p 3 d\u00f2ng s\u1ea3n ph\u1ea9m STB v\u1edbi m\u1ee9c gi\u00e1 3,29 tri\u1ec7u \u0111\u1ed3ng, 2,99 tri\u1ec7u \u0111\u1ed3ng v\u00e0 2,29 tri\u1ec7u \u0111\u1ed3ng. B\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 2014 VTC \u0111\u00e3 thu ph\u00ed d\u1ecbch v\u1ee5 2 g\u00f3i: G\u00f3i xem truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn v\u00e0 theo y\u00eau c\u1ea7u (VOD) 50.000 \u0111\u1ed3ng\/th\u00e1ng, g\u00f3i Karaoke 20.000 \u0111\u1ed3ng\/n\u0103m.<\/p>\n<p>FPT Play HD c\u00f3 gi\u00e1 STB 2,5 tri\u1ec7u \u0111\u1ed3ng, kh\u00e1ch h\u00e0ng d\u00f9ng tr\u00ean \u0111\u01b0\u1eddng truy\u1ec1n Internet c\u1ee7a FPT s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 c\u00f2n 1,5 tri\u1ec7u \u0111\u1ed3ng, FPT Play HD thu ph\u00ed theo t\u1eebng g\u00f3i d\u1ecbch v\u1ee5.<\/p>\n<p>MyTV Net c\u1ee7a VNPT kh\u00f4ng c\u00f4ng b\u1ed1 c\u00f4ng khai m\u1ee9c ph\u00ed thu\u00ea bao v\u00e0 gi\u00e1 STB v\u00ec \u1ee7y quy\u1ec1n cho VNPT c\u00e1c t\u1ec9nh, th\u00e0nh t\u1ef1 quy\u1ebft \u0111\u1ecbnh m\u1ee9c gi\u00e1 t\u00f9y thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 \u1edf \u0111\u1ecba b\u00e0n. Nh\u01b0ng MyTV Net c\u0169ng thu ph\u00ed g\u00f3i d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh, phim truy\u1ec7n v\u00e0 gi\u1ea3i tr\u00ed, mi\u1ec5n ph\u00ed c\u00e1c d\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed \u0111a ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n<p><strong> Thi\u1ebfu h\u00e0nh lang ph\u00e1p l\u00fd, nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 nguy c\u01a1 g\u1eb7p r\u1ee7i ro<\/strong><\/p>\n<p>\u00d4ng L\u00ea \u0110o\u00e0n Qu\u00e2n &#8211; Gi\u00e1m \u0111\u1ed1c c\u00f4ng ty VTC Gi\u1ea3i tr\u00ed \u0111a ph\u01b0\u01a1ng ti\u1ec7n cho bi\u1ebft, d\u1ecbch v\u1ee5 ZTV lai gh\u00e9p tr\u00ean c\u1ea3 3 m\u00e0n h\u00ecnh: tivi, m\u00e1y t\u00ednh v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng. ZTV lai gh\u00e9p gi\u1eefa truy\u1ec1n h\u00ecnh v\u1ec7 tinh, Internet v\u00e0 h\u1ec7 \u0111i\u1ec1u h\u00e0nh Android, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n m\u1ed9t t\u00e0i kho\u1ea3n ZTV l\u00e0 xem truy\u1ec1n h\u00ecnh v\u00e0 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed \u0111a ph\u01b0\u01a1ng ti\u1ec7n tr\u00ean m\u1ecdi m\u00e0n h\u00ecnh. ZTV kh\u00f4ng ch\u1ec9 l\u00e0 IPTV tr\u00ean OTT m\u00e0 c\u00f2n c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 Conected TV &#8211; m\u1ed9t xu th\u1ebf d\u1ecbch v\u1ee5 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh \u1edf nhi\u1ec1u n\u01b0\u1edbc.<\/p>\n<p>Tuy nhi\u00ean, \u00f4ng Qu\u00e2n cho r\u1eb1ng, hi\u1ec7n nay c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 IPTV tr\u00ean OTT n\u00f3i ri\u00eang v\u00e0 d\u1ecbch v\u1ee5 OTT n\u00f3i chung \u0111ang \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m b\u1edfi ch\u01b0a c\u00f3 h\u00e0nh lang ph\u00e1p l\u00fd r\u00f5 r\u00e0ng. C\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 OTT ph\u1ee5 thu\u1ed9c v\u00e0o h\u1ea1 t\u1ea7ng m\u1ea1ng c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng, nh\u01b0ng Vi\u1ec7t Nam ch\u01b0a c\u00f3 m\u1ed9t ch\u00ednh s\u00e1ch quy \u0111\u1ecbnh v\u1ec1 k\u1ebft n\u1ed1i gi\u1eefa nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 n\u1ed9i dung v\u00e0 doanh nghi\u1ec7p c\u00f3 h\u1ea1 t\u1ea7ng, nh\u00e0 n\u01b0\u1edbc c\u0169ng ch\u01b0a c\u00f3 m\u1ed9t ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n r\u00f5 r\u00e0ng v\u1ec1 OTT.<\/p>\n<p>&#8220;Cu\u1ed9c \u0111ua truy\u1ec1n h\u00ecnh OTT l\u00e0 t\u1ea5t y\u1ebfu m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p \u0111ang nh\u1eafm v\u00e0o v\u00e0 l\u1ee3i th\u1ebf thu\u1ed9c v\u1ec1 c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng. Do \u0111\u00f3, r\u1ea5t c\u1ea7n c\u00f3 m\u1ed9t c\u01a1 ch\u1ebf \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 m\u1ed9t h\u00e0nh lang ph\u00e1p l\u00fd nh\u1eb1m chia s\u1ebb h\u1ea1 t\u1ea7ng&#8221;, \u00f4ng Qu\u00e2n n\u00f3i.<\/p>\n<p>C\u00f3 \u00fd ki\u1ebfn kh\u00e1c cho r\u1eb1ng, cung c\u1ea5p d\u1ecbch v\u1ee5 IPTV tr\u00ean \u0111\u01b0\u1eddng c\u00e1p c\u1ee7a nh\u00e0 m\u1ea1ng kh\u00e1c g\u1eb7p r\u1ee7i ro r\u1ea5t cao v\u00ec n\u1ebfu b\u0103ng th\u00f4ng Internet kh\u00f4ng \u0111\u1ee7 2Mb th\u00ec ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh kh\u00f4ng \u0111\u1ea3m b\u1ea3o. Do \u0111\u00f3, n\u1ebfu gi\u1eefa hai b\u00ean kh\u00f4ng c\u00f3 th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c, khi nh\u00e0 m\u1ea1ng h\u1ea1 dung l\u01b0\u1ee3ng \u0111\u01b0\u1eddng truy\u1ec1n th\u00ec ch\u1eafc ch\u1eafn d\u1ecbch v\u1ee5 IPTV s\u1ebd ch\u1eadp ch\u1eddn ho\u1eb7c l\u00e0 &#8220;ch\u1ebft&#8221;.<\/p>\n<p>Theo \u00f4ng L\u00ea \u0110o\u00e0n Qu\u00e2n, Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty VTC Gi\u1ea3i tr\u00ed \u0111a ph\u01b0\u01a1ng ti\u1ec7n, theo s\u1ed1 li\u1ec7u nghi\u00ean c\u1ee9u m\u00e0 VTC c\u00f3 \u0111\u01b0\u1ee3c, NetFlix l\u00e0 h\u00e3ng cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh IPTV tr\u00ean OTT l\u1edbn nh\u1ea5t M\u1ef9 v\u1edbi h\u01a1n 31 tri\u1ec7u thu\u00ea bao tr\u1ea3 ph\u00ed \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, doanh thu \u0111\u1ea1t 4 t\u1ef7 USD\/n\u0103m. D\u1ef1 b\u00e1o \u0111\u1ebfn n\u0103m 2016, d\u1ecbch v\u1ee5 IPTV tr\u00ean OTT s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh v\u00e0 c\u00f3 th\u1ec3 chi\u1ebfm t\u1edbi h\u01a1n 60% ngu\u1ed3n thu tr\u00ean m\u00f4i tr\u01b0\u1eddng Internet. D\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n (PayTV) ng\u00e0y c\u00e0ng r\u1ebb \u0111i m\u00e0 thay v\u00e0o \u0111\u00f3 c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh s\u1ebd thu ph\u00ed t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 gia t\u0103ng nh\u01b0: t\u01b0\u01a1ng t\u00e1c, VOD, game&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ICTnews &#8211; Truy\u1ec1n h\u00ecnh IPTV giao th\u1ee9c OTT \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t xu th\u1ebf t\u1ea5t y\u1ebfu m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Truy\u1ec1n h\u00ecnh IPTV giao th\u1ee9c OTT \u0111ang \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m - Blog SNT - 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