{"id":3405,"date":"2013-11-28T09:08:00","date_gmt":"2013-11-28T02:08:00","guid":{"rendered":"http:\/\/snt.com.vn\/blog\/?p=3405"},"modified":"2013-11-28T09:08:00","modified_gmt":"2013-11-28T02:08:00","slug":"h%e1%bb%a3p-tac-chia-s%e1%ba%bb-doanh-thu-v%e1%bb%9bi-dn-ott-la-l%e1%bb%91i-thoat-cho-nha-m%e1%ba%a1ng","status":"publish","type":"post","link":"https:\/\/snt.com.vn\/blog\/h%e1%bb%a3p-tac-chia-s%e1%ba%bb-doanh-thu-v%e1%bb%9bi-dn-ott-la-l%e1%bb%91i-thoat-cho-nha-m%e1%ba%a1ng\/","title":{"rendered":"H\u1ee3p t\u00e1c, chia s\u1ebb doanh thu v\u1edbi DN OTT l\u00e0 l\u1ed1i tho\u00e1t cho nh\u00e0 m\u1ea1ng"},"content":{"rendered":"\n\n\n\n
\"VT.jpg\"<\/td>\n<\/tr>\n
Viettel \u0111ang m\u01a1 \u01b0\u1edbc \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c nh\u01b0 c\u00e1c doanh nghi\u1ec7p OTT.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

H\u1ee3p t\u00e1c, chia s\u1ebb doanh thu v\u1edbi DN\u00a0OTT l\u00e0 l\u1ed1i tho\u00e1t cho nh\u00e0 m\u1ea1ng<\/strong><\/p>\n

ICTnews –<\/em> \u00d4ng Nguy\u1ec5n M\u1ea1nh H\u00f9ng, Ph\u00f3 T\u1ed5ng gi\u00e1m \u0111\u1ed1c Viettel cho r\u1eb1ng, nh\u00e0 m\u1ea1ng b\u1eaft bu\u1ed9c ph\u1ea3i h\u1ecdc c\u00e1ch h\u1ee3p t\u00e1c, chia s\u1ebb nh\u1eefng gi\u00e1 tr\u1ecb, \u0103n chia doanh thu –\u00a0\u0111\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u1ed1i tho\u00e1t cho c\u00e1c nh\u00e0 m\u1ea1ng trong b\u1ed5i c\u1ea3nh c\u00e1c d\u1ecbch v\u1ee5 OTT \u0111ang x\u00e2m l\u1ea5n m\u1ea1nh.<\/p>\n

Ph\u00e1t bi\u1ec3u t\u1ea1i bu\u1ed5i h\u1ed9i th\u1ea3o chuy\u00ean \u0111\u1ec1 OTT (\u1ee9ng d\u1ee5ng tho\u1ea1i v\u00e0\u00a0SMS mi\u1ec5n ph\u00ed tr\u00ean di \u0111\u1ed9ng) \u0111\u00e3 di\u1ec5n ra trong khu\u00f4n kh\u1ed5 Vietnam Telecomp 2013 v\u1eeba qua, l\u1ea7n \u0111\u1ea7u ti\u00ean Viettel\u00a0\u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd l\u00e0\u00a0ph\u1ea3i h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p n\u1ed9i dung nh\u1ecf.<\/p>\n

\u00d4ng Nguy\u1ec5n M\u1ea1nh H\u00f9ng, Ph\u00f3 T\u1ed5ng gi\u00e1m \u0111\u1ed1c Viettel cho bi\u1ebft:\u00a0\u201cViettel hi\u1ec7n\u00a0c\u00f3 h\u01a1n 30 ng\u00e0n\u00a0nh\u00e2n l\u1ef1c c\u1ea3\u00a0trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. Tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00f3 l\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o l\u1edbn, nh\u01b0ng b\u00e2y gi\u1edd \u0111\u00f3 l\u1ea1i l\u00e0 m\u1ed1i lo. Hi\u1ec7n gi\u1edd l\u1ea1i xu\u1ea5t hi\u1ec7n nh\u1eefng c\u00f4ng ty 10 ng\u01b0\u1eddi v\u00e0 100 ng\u00e0n USD. Th\u01b0\u1eddng th\u01b0\u1eddng, s\u1ef1 s\u00e1ng t\u1ea1o nh\u1ecf bao gi\u1edd c\u0169ng t\u1ed1t h\u01a1n s\u1ef1 s\u00e1ng t\u1ea1o l\u1edbn. C\u00e1c c\u00f4ng ty l\u1edbn c\u00f3 s\u1ee9c s\u00e1ng t\u1ea1o kh\u00f4ng bao gi\u1edd v\u00e0 m\u00e3i m\u00e3i kh\u00f4ng bao gi\u1edd b\u1eb1ng m\u1ed9t c\u00f4ng ty nh\u1ecf. Th\u1ebf gi\u1edbi l\u1ea1i \u0111ang chuy\u1ec3n sang m\u1ed9t giai \u0111o\u1ea1n c\u1ea7n s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u01b0a vi\u1ec5n th\u00f4ng, CNTT v\u00e0 \u0110i\u1ec7n t\u1eed v\u00e0o m\u1ecdi l\u0129nh v\u1ef1c c\u1ee7a \u0111\u1eddi s\u1ed1ng x\u00e3 h\u1ed9i. N\u1ebfu c\u00e1c doanh nghi\u1ec7p l\u1edbn kh\u00f4ng h\u1ecdc \u0111\u01b0\u1ee3c b\u00e0i h\u1ecdc \u0111\u1ec3 tr\u1edf th\u00e0nh c\u00e1c “\u00f4ng nh\u1ecf”, h\u00e0nh \u0111\u1ed9ng, s\u00e1ng t\u1ea1o,\u00a0ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u00a0nh\u01b0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u00ec kh\u00f4ng c\u00f3 \u201cc\u1eeda\u201d v\u1ec1 d\u00e0i h\u1ea1n\u201d.<\/p>\n

\u00d4ng Nguy\u1ec5n M\u1ea1nh H\u00f9ng c\u00f2n nh\u1ea5n m\u1ea1nh, nh\u00e0 m\u1ea1ng b\u1eaft bu\u1ed9c ph\u1ea3i h\u1ecdc m\u1ed9t b\u00e0i h\u1ecdc n\u1eefa l\u00e0 h\u1ee3p t\u00e1c, l\u00e0m \u0103n, chia s\u1ebb v\u1edbi h\u00e0ng ngh\u00ecn doanh nghi\u1ec7p n\u1ed9i dung nh\u1ecf – “\u00f4ng nh\u1ecf” –\u00a0\u0111\u1ec3 chia s\u1ebb nh\u1eefng gi\u00e1 tr\u1ecb, \u0103n chia doanh thu v\u1edbi h\u1ecd v\u00e0 \u0111\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u1ed1i tho\u00e1t cho\u00a0nh\u00e0 m\u1ea1ng.<\/p>\n

\u201cM\u01a1 \u01b0\u1edbc c\u1ee7a c\u00e1c nh\u00e0 m\u1ea1ng \u0111\u00f3 l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c nh\u01b0 c\u00e1c doanh nghi\u1ec7p OTT. Ngay b\u00e2y gi\u1edd, ch\u00fang ta c\u1ea7n ph\u1ea3i h\u1ecdc d\u1ea7n \u0111\u1ec3 tr\u1edf th\u00e0nh \u201c\u00f4ng nh\u1ecf\u201d v\u00e0 s\u1ebd h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng \u201c\u00f4ng nh\u1ecf\u201d l\u00e0m n\u1ed9i dung trong vi\u1ec7c chia s\u1ebb chu\u1ed7i gi\u00e1 tr\u1ecb\u201d, \u00f4ng Nguy\u1ec5n M\u1ea1nh H\u00f9ng n\u00f3i.<\/p>\n

Tr\u00ean th\u1ebf gi\u1edbi\u00a0\u0111\u00e3\u00a0b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n\u00a0nh\u1eefng m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c doanh\u00a0 nghi\u1ec7p OTT v\u00e0 nh\u00e0 m\u1ea1ng. M\u1edbi \u0111\u00e2y, nh\u00e0 m\u1ea1ng l\u1edbn th\u1ee9 hai c\u1ee7a Singapore l\u00e0 StarHub v\u1eeba tuy\u00ean b\u1ed1 b\u1eaft tay v\u1edbi Tencent, nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng WeChat c\u1ee7a Trung Qu\u1ed1c. Theo \u0111\u00f3, StarHub s\u1ebd cung c\u1ea5p cho c\u00e1c kh\u00e1ch h\u00e0ng tr\u1ea3 tr\u01b0\u1edbc g\u00f3i c\u01b0\u1edbc s\u1eed d\u1ee5ng h\u1ea7u nh\u01b0 kh\u00f4ng gi\u1edbi h\u1ea1n \u1ee9ng d\u1ee5ng n\u00e0y v\u1edbi m\u1ee9c c\u01b0\u1edbc 0,32 USD\/ng\u00e0y (kho\u1ea3ng 6.700 \u0111\u1ed3ng) ho\u1eb7c 4,80 USD\/th\u00e1ng (kho\u1ea3ng tr\u00ean 100.000 \u0111\u1ed3ng). Nh\u00e0 m\u1ea1ng StarHub cho bi\u1ebft, g\u00f3i c\u01b0\u1edbc WeChat \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u1edbi c\u00e1c thu\u00ea bao tr\u1ea3 tr\u01b0\u1edbc. Khi \u0111\u0103ng k\u00fd g\u00f3i c\u01b0\u1edbc n\u00e0y, c\u00e1c thu\u00ea bao c\u1ee7a StarHub s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 nh\u1eafn tin, chia s\u1ebb h\u00ecnh \u1ea3nh, video clip v\u00e0 tin nh\u1eafn tho\u1ea1i g\u1eedi \u0111i t\u1eeb Singapore. C\u01b0\u1edbc d\u1eef li\u1ec7u chuy\u1ec3n v\u00f9ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi \u1ee9ng d\u1ee5ng WeChat \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng qua m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u1ee7a nh\u00e0 m\u1ea1ng n\u01b0\u1edbc ngo\u00e0i. G\u00f3i c\u01b0\u1edbc WeChat kh\u00f4ng bao g\u1ed3m nh\u1eefng chi ph\u00ed ph\u00e1t sinh d\u1eef li\u1ec7u khi ng\u01b0\u1eddi d\u00f9ng t\u1ea3i v\u1ec1 c\u00e1c \u1ee9ng d\u1ee5ng WeChat, th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi video v\u00e0 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a b\u00ean th\u1ee9 ba nh\u01b0 d\u1ecbch v\u1ee5 \u0111\u1ecbnh v\u1ecb.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u1ee7a StarHub c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nh\u1eefng g\u00ec m\u00e0 \u0111\u1ed1i th\u1ee7 l\u1edbn h\u01a1n c\u1ee7a h\u1ecd l\u00e0 SingTel \u0111\u00e3 c\u00f4ng b\u1ed1 h\u1ed3i th\u00e1ng\u00a08 v\u1eeba qua. SingTel \u0111\u00e3 cung c\u1ea5p d\u1ecbch v\u1ee5 WhatsApp v\u1edbi m\u1ee9c ph\u00ed 0,40 USD\/ng\u00e0y (8.500 \u0111\u1ed3ng) ho\u1eb7c 4,80 USD\/n\u0103m (tr\u00ean 100.000 \u0111\u1ed3ng). C\u1ea3 hai nh\u00e0 m\u1ea1ng \u0111\u1ec1u cung c\u1ea5p dung l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng OTT tr\u00ean l\u00e0 1GB\/ng\u00e0y.<\/p>\n

TK<\/strong><\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan:<\/strong><\/p>\n

Nh\u00e0 m\u1ea1ng th\u1ebf gi\u1edbi \u1ed3 \u1ea1t ra g\u00f3i c\u01b0\u1edbc OTT<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Viettel \u0111ang m\u01a1 \u01b0\u1edbc \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c nh\u01b0 c\u00e1c doanh nghi\u1ec7p OTT. H\u1ee3p t\u00e1c, chia s\u1ebb doanh<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[274,293],"yoast_head":"\nH\u1ee3p t\u00e1c, chia s\u1ebb doanh thu v\u1edbi DN OTT l\u00e0 l\u1ed1i tho\u00e1t cho nh\u00e0 m\u1ea1ng - Blog SNT - C\u00f4ng Ty TNHH Si\u00eau Nh\u1eadt Thanh - Sao Nhanh Th\u1ebf<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/snt.com.vn\/blog\/h\u1ee3p-tac-chia-s\u1ebb-doanh-thu-v\u1edbi-dn-ott-la-l\u1ed1i-thoat-cho-nha-m\u1ea1ng\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u1ee3p t\u00e1c, chia s\u1ebb doanh thu v\u1edbi DN OTT l\u00e0 l\u1ed1i tho\u00e1t cho nh\u00e0 m\u1ea1ng - Blog SNT - C\u00f4ng Ty TNHH Si\u00eau Nh\u1eadt Thanh - Sao Nhanh Th\u1ebf\" \/>\n<meta property=\"og:description\" content=\"Viettel \u0111ang m\u01a1 \u01b0\u1edbc \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c nh\u01b0 c\u00e1c doanh nghi\u1ec7p OTT. 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