{"id":3385,"date":"2013-11-22T09:33:34","date_gmt":"2013-11-22T02:33:34","guid":{"rendered":"http:\/\/snt.com.vn\/blog\/?p=3385"},"modified":"2013-11-22T09:33:34","modified_gmt":"2013-11-22T02:33:34","slug":"nha-m%e1%ba%a1ng-th%e1%ba%bf-gi%e1%bb%9bi-%e1%bb%93-%e1%ba%a1t-ra-goi-c%c6%b0%e1%bb%9bc-ott","status":"publish","type":"post","link":"https:\/\/snt.com.vn\/blog\/nha-m%e1%ba%a1ng-th%e1%ba%bf-gi%e1%bb%9bi-%e1%bb%93-%e1%ba%a1t-ra-goi-c%c6%b0%e1%bb%9bc-ott\/","title":{"rendered":"Nh\u00e0 m\u1ea1ng th\u1ebf gi\u1edbi \u1ed3 \u1ea1t ra g\u00f3i c\u01b0\u1edbc OTT"},"content":{"rendered":"\n\n\n\n
\"kakaotalk-wechat-line-cats-.jpg\"<\/td>\n<\/tr>\n
C\u00e1c \u1ee9ng d\u1ee5ng OTT ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng. \u1ea2nh minh ho\u1ea1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nh\u00e0 m\u1ea1ng th\u1ebf gi\u1edbi \u1ed3 \u1ea1t ra g\u00f3i c\u01b0\u1edbc OTT<\/strong><\/p>\n

ICTnews<\/em> – T\u1eeb ch\u1ed7 ph\u1ea3n \u0111\u1ed1i c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin, g\u1ecdi \u0111i\u1ec7n mi\u1ec5n ph\u00ed OTT, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u nh\u00e0 m\u1ea1ng tr\u00ean th\u1ebf gi\u1edbi b\u1eaft tay v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n OTT \u0111\u1ec3 ra g\u00f3i c\u01b0\u1edbc OTT chuy\u00ean bi\u1ec7t cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Hai nh\u00e0 m\u1ea1ng l\u1edbn nh\u1ea5t Singapore \u0111\u00e3 b\u1eaft tay v\u1edbi OTT<\/strong><\/p>\n

Nh\u00e0 m\u1ea1ng l\u1edbn th\u1ee9 hai c\u1ee7a Singapore l\u00e0 StarHub v\u1eeba tuy\u00ean b\u1ed1 b\u1eaft tay v\u1edbi Tencent, nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng WeChat c\u1ee7a Trung Qu\u1ed1c. Theo \u0111\u00f3, StarHub s\u1ebd cung c\u1ea5p cho c\u00e1c kh\u00e1ch h\u00e0ng tr\u1ea3 tr\u01b0\u1edbc g\u00f3i c\u01b0\u1edbi s\u1eed d\u1ee5ng h\u1ea7u nh\u01b0 kh\u00f4ng gi\u1edbi h\u1ea1n \u1ee9ng d\u1ee5ng n\u00e0y v\u1edbi m\u1ee9c c\u01b0\u1edbc 0,32 USD\/ng\u00e0y (kho\u1ea3ng 6.700 \u0111\u1ed3ng) ho\u1eb7c 4,80 USD\/th\u00e1ng (kho\u1ea3ng tr\u00ean 100.000 \u0111\u1ed3ng).<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u1ee7a StarHub c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nh\u1eefng g\u00ec m\u00e0 \u0111\u1ed1i th\u1ee7 l\u1edbn h\u01a1n c\u1ee7a h\u1ecd l\u00e0 SingTel \u0111\u00e3 c\u00f4ng b\u1ed1 h\u1ed3i th\u00e1ng T\u00e1m v\u1eeba qua. SingTel \u0111\u00e3 cng c\u1ea5p d\u1ecbch v\u1ee5 WhatsApp v\u1edbi m\u1ee9c ph\u00ed 0,40 USD\/ng\u00e0y (8.500 \u0111\u1ed3ng) ho\u1eb7c 4,80 USD\/n\u0103m (tr\u00ean 100.000 \u0111\u1ed3ng). C\u1ea3 hai nh\u00e0 m\u1ea1ng \u0111\u1ec1u cung c\u1ea5p dung l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng OTT tr\u00ean l\u00e0 1GB\/ng\u00e0y. Theo c\u00e1c nh\u00e0 m\u1ea1ng, v\u1edbi m\u1ee9c dung l\u01b0\u1ee3ng n\u00e0y, h\u1ea7u nh\u01b0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng tho\u1ea3i m\u00e1i, kh\u00f4ng h\u1ea1n ch\u1ebf c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a \u1ee9ng d\u1ee5ng OTT.<\/p>\n

Theo b\u00ecnh lu\u1eadn c\u1ee7a c\u00e1c chuy\u00ean gia, c\u00e1c m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c c\u1ee7a nh\u00e0 m\u1ea1ng v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng OTT l\u00e0 n\u1ed7 l\u1ef1c nh\u1eb1m thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n thu\u00ea bao. Trong khi \u0111\u00f3, nh\u00e0 m\u1ea1ng v\u1eabn ti\u1ebfp t\u1ee5c \u0111\u01b0a c\u00e1c d\u1ecbch v\u1ee5 do ch\u00ednh h\u1ecd ph\u00e1t tri\u1ec3n ra th\u1ecb tr\u01b0\u1eddng. H\u1ed3i th\u00e1ng 2\/2013, c\u1ea3 hai nh\u00e0 m\u1ea1ng vi\u1ec5n th\u00f4ng l\u1edbn c\u1ee7a Singapore \u0111\u00e3 c\u00f4ng b\u1ed1 c\u00e1c k\u1ebf ho\u1ea1ch c\u1ea1nh tranh v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin OTT b\u1eb1ng n\u1ec1n t\u1ea3ng ri\u00eang c\u1ee7a h\u1ecd. Tuy nhi\u00ean, nh\u1eefng n\u1ed7 l\u1ef1c g\u1ea7n \u0111\u00e2y c\u1ee7a SingTel \u0111\u1ed1i v\u1edbi \u201c\u1ee9ng d\u1ee5ng li\u00ean l\u1ea1c t\u1ea5t c\u1ea3 trong m\u1ed9t\u201d LoopMe l\u1ea1i g\u1eb7p kh\u00f3 \u1edf m\u1ed9t s\u1ed1 kh\u00e2u ph\u00e1p l\u00fd h\u1ed3i \u0111\u1ea7u n\u0103m nay. Song SingTel kh\u1eb3ng \u0111\u1ecbnh h\u1ecd v\u1eabn quy\u1ebft t\u00e2m theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 nh\u00e0 m\u1ea1ng th\u1ee9 v\u00e0 v\u00e0 l\u00e0 nh\u00e0 m\u1ea1ng nh\u1ecf nh\u1ea5t c\u1ee7a Singapore l\u00e0 M1 v\u1eabn ch\u01b0a c\u00f3 b\u1ea5t k\u1ef3 \u0111\u1ed9ng th\u00e1i \u0111\u00e1ng k\u1ec3 n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng OTT. G\u1ea7n \u0111\u00e2y, M1 ch\u1ec9 ti\u1ebft l\u1ed9 \u00fd \u0111\u1ecbnh \u201ct\u1eadp trung l\u1ea1i v\u00e0o vi\u1ec7c ki\u1ebfm doanh thu t\u1eeb c\u00e1c k\u1ebft n\u1ed1i d\u1eef li\u1ec7u ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng truy\u1ec1n th\u1ed1ng, ch\u1ee9 kh\u00f4ng ch\u1ea1y theo vi\u1ec7c ph\u00e1t tri\u1ec3n n\u1ed9i dung hay b\u1eaft tay v\u1edbi c\u00e1c nh\u00e0 OTT\u201d. N\u1ebfu M1 quy\u1ebft \u0111\u1ecbnh v\u00e0o cu\u1ed9c, v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng \u0111\u1ec3 h\u00e3ng c\u00f3 th\u1ec3 b\u1eaft tay, nh\u01b0 LINE, Nimbuzz, v\u00e0 KakaoTalk.<\/p>\n

S\u1ef1 ph\u1ed5 bi\u1ebfn v\u00e0 l\u1edbn m\u1ea1nh c\u1ee7a c\u00e1c h\u00e3ng OTT \u0111ang d\u1ea7n d\u1ea7n l\u00e0m x\u00f3i m\u00f2n t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c nh\u00e0 m\u1ea1ng, c\u00e1c d\u1ecbch v\u1ee5 nh\u1eafn tin SMS v\u00e0 tho\u1ea1i th\u00f4ng th\u01b0\u1eddng \u0111ang b\u1ecb thay th\u1ebf b\u1eb1ng c\u00e1c d\u1ecbch v\u1ee5 OTT cung c\u1ea5p tho\u1ea1i v\u00e0 tin nh\u1eafn mi\u1ec5n ph\u00ed qua giao th\u1ee9c Internet. C\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y c\u00f2n c\u00f3 th\u00eam nh\u1eefng t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb \u01b0a chu\u00f4ng nh\u01b0 g\u1eafn nh\u00e3n sticker vui nh\u1ed9n, ghi \u00e2m tin nh\u1eafn tho\u1ea1i v\u00e0 chat nh\u00f3m. Theo nghi\u00ean c\u1ee9u, t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng OTT l\u00e0 nguy\u00ean nh\u00e2n l\u1edbn khi\u1ebfn doanh thu SMS h\u00e0ng n\u0103m tr\u00ean to\u00e0n c\u1ea7u gi\u1ea3m 23 t\u1ef7 USD xu\u1ed1ng c\u00f2n 96,7 t\u1ef7 USD n\u0103m 2018, trong \u0111\u00f3 khu v\u1ef1c ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng s\u1ebd ph\u1ea3i ch\u1ecbu m\u1ee9c gi\u1ea3m m\u1ea1nh nh\u1ea5t.<\/p>\n

M\u1edbi \u0111\u00e2y, China Mobile, nh\u00e0 m\u1ea1ng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi \u0111\u00e3 ph\u1ea3n \u1ee9ng l\u1ea1i th\u00e1ch th\u1ee9c OTT b\u1eb1ng vi\u1ec7c ra m\u1eaft d\u1ecbch v\u1ee5 Jego c\u1ea1nh tranh v\u1edbi Skype. \u1ee8ng d\u1ee5ng Jego cho ph\u00e9p b\u1ea5t k\u1ef3 ai \u1edf ngo\u00e0i Trung Qu\u1ed1c \u0111\u1ec1u c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c cu\u1ed9c g\u1ecdi \u0111\u1ebfn mi\u1ec5n ph\u00ed qua m\u1ed9t k\u1ebft n\u1ed1i d\u1eef li\u1ec7u tr\u00ean smartphone Android hay iOS.<\/p>\n

Xu h\u01b0\u1edbng h\u1ee3p t\u00e1c s\u1ebd m\u1ea1nh trong n\u0103m 2014<\/strong><\/p>\n

S\u1ef1 l\u1edbn m\u1ea1nh c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng OTT l\u00e0 \u0111i\u1ec1u kh\u00f4ng c\u00f3 g\u00ec ph\u1ea3i nghi ng\u1edd. Theo th\u00f4ng tin, n\u1ec1n t\u1ea3ng nh\u1eafn tin, g\u1ecdi \u0111i\u1ec7n OTT WeChat c\u1ee7a Tencent hi\u1ec7n c\u00f3 270 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng, trong \u0111\u00f3 c\u00f3 100 tri\u1ec7u ng\u01b0\u1eddi \u1edf ngo\u00e0i Trung Qu\u1ed1c. WeChat ra m\u1eaft h\u1ed3i th\u00e1ng 1\/2011 v\u00e0 hi\u1ec7n m\u1ed7i ng\u00e0y c\u00f3 th\u00eam 8.000 th\u00e0nh vi\u00ean gia nh\u1eadp.<\/p>\n

Theo trang CNTT The Verge, WeChat v\u1eabn \u0111\u1ee9ng sau h\u00e3ng OTT d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay l\u00e0 WhatsApp. T\u00ednh \u0111\u1ebfn th\u00e1ng 10, WhatsApp c\u00f3 tr\u00ean 350 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng, t\u0103ng 50 tri\u1ec7u so v\u1edbi th\u00e1ng 8\/2013. Trong khi \u0111\u00f3, \u1ee9ng d\u1ee5ng LINE c\u0169ng \u0111ang l\u1edbn m\u1ea1nh v\u1edbi kho\u1ea3ng 260 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng sau 2 n\u0103m ra m\u1eaft, trong \u0111\u00f3 h\u01a1n m\u1ed9t n\u1eeda ng\u01b0\u1eddi d\u00f9ng LINE c\u00f3 \u0111\u01b0\u1ee3c l\u00e0 trong n\u0103m nay. KakaoTalk c\u00f3 tr\u00ean 110 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u1edbi 40% \u1edf ngo\u00e0i n\u01b0\u1edbc H\u00e0n Qu\u1ed1c.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 m\u1ea1ng tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u k\u1ecbch li\u1ec7t ph\u1ea3n \u0111\u1ed1i c\u00e1c d\u1ecbch v\u1ee5 OTT ho\u1ea1t \u0111\u1ed9ng, v\u00ec ch\u00fang khi\u1ebfn doanh thu nh\u00e0 m\u1ea1ng s\u1ee5t gi\u1ea3m. Tuy nhi\u00ean, theo m\u1ed9t kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n h\u1ed3i th\u00e1ng T\u00e1m th\u00ec c\u00f3 36% c\u00e1c nh\u00e0 m\u1ea1ng \u0111ang ch\u1ecdn gi\u1ea3i ph\u00e1p h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 OTT. Con s\u1ed1 n\u00e0y t\u0103ng so v\u1edbi m\u1ee9c 32% c\u1ee7a n\u0103m 2012. H\u00e3ng nghi\u00ean c\u1ee9u Ovum cho r\u1eb1ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng h\u1ee3p t\u00e1c n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c m\u1ea1nh m\u1ebd trong n\u0103m 2014 t\u1edbi.<\/p>\n

Hi\u1ec7n nay, c\u00e1c nh\u00e0 m\u1ea1ng c\u1ee7a \u1ea4n \u0110\u1ed9 nh\u01b0 Airtel, Tata DoCoMo, Aircel v\u00e0 Reliance \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng k\u00fd k\u1ebft h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 OTT nh\u01b0 Nimbuzz, WhatsApp v\u00e0 Facebook \u0111\u1ec3 cung c\u1ea5p truy c\u1eadp kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 OTT v\u1edbi m\u1ed9t m\u1ee9c ph\u00ed h\u00e0ng th\u00e1ng. Nh\u00e0 m\u1ea1ng Globe Telecom c\u1ee7a Philippines c\u0169ng b\u1eaft \u0111\u1ea7u cung c\u1ea5p g\u00f3i c\u01b0\u1edbc s\u1eed d\u1ee5ng kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 OTT nh\u01b0 Viber, Facebook Messenger, Kakao, WeChat, WhatsApp, Line v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c trong g\u00f3i c\u01b0\u1edbc tr\u1ea3 tr\u01b0\u1edbc h\u00e0ng ng\u00e0y GoUNLI30 c\u1ee7a h\u1ecd.<\/p>\n

B\u1ea3o B\u00ecnh<\/p>\n

T\u1ed5ng h\u1ee3p<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c \u1ee9ng d\u1ee5ng OTT ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng. \u1ea2nh minh ho\u1ea1 Nh\u00e0 m\u1ea1ng th\u1ebf gi\u1edbi<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nNh\u00e0 m\u1ea1ng th\u1ebf gi\u1edbi \u1ed3 \u1ea1t ra g\u00f3i c\u01b0\u1edbc OTT - Blog SNT - C\u00f4ng Ty TNHH Si\u00eau Nh\u1eadt Thanh - Sao Nhanh Th\u1ebf<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/snt.com.vn\/blog\/nha-m\u1ea1ng-th\u1ebf-gi\u1edbi-\u1ed3-\u1ea1t-ra-goi-c\u01b0\u1edbc-ott\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u00e0 m\u1ea1ng th\u1ebf gi\u1edbi \u1ed3 \u1ea1t ra g\u00f3i c\u01b0\u1edbc OTT - 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