{"id":1975,"date":"2012-11-19T21:47:46","date_gmt":"2012-11-19T14:47:46","guid":{"rendered":"http:\/\/snt.com.vn\/blog\/?p=1975"},"modified":"2012-11-19T21:47:46","modified_gmt":"2012-11-19T14:47:46","slug":"10-b%c6%b0%e1%bb%9bc-t%e1%ba%a1o-m%e1%bb%99t-fan-page-hoan-h%e1%ba%a3o-tren-facebook","status":"publish","type":"post","link":"https:\/\/snt.com.vn\/blog\/10-b%c6%b0%e1%bb%9bc-t%e1%ba%a1o-m%e1%bb%99t-fan-page-hoan-h%e1%ba%a3o-tren-facebook\/","title":{"rendered":"10 b\u01b0\u1edbc t\u1ea1o m\u1ed9t Fan Page ho\u00e0n h\u1ea3o tr\u00ean Facebook"},"content":{"rendered":"\n\n\n
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B\u1ea1n h\u00e3y th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng, v\u1edbi 300 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng, h\u00e0ng ng\u00e0n ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi m\u1ed7i ng\u00e0y c\u00f9ng v\u1ecb tr\u00ed th\u1ee9 3 trong b\u1ea3ng x\u1ebfp h\u1ea1ng c\u1ee7a Alexa (trang c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp nhi\u1ec1u th\u1ee9 3), ch\u1eafc ch\u1eafn s\u1ee9c m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 m\u1ea1ng x\u00e3 h\u1ed9i Facebook s\u1ebd \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng cho nh\u1eefng c\u00f4ng vi\u1ec7c kinh doanh.<\/strong> <\/p>\n

Hi\u1ec7n t\u1ea1i, Facebook cung c\u1ea5p r\u1ea5t nhi\u1ec1u t\u00ednh n\u0103ng ph\u1ee5c v\u1ee5 m\u1ea1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea1o ra ti\u1ebfng t\u0103m cho c\u00f4ng ty c\u1ee7a b\u1ea1n. Trong s\u1ed1 \u0111\u00f3, t\u00ednh n\u0103ng Fan Page c\u1ee7a h\u1ecd hi\u1ec7n l\u00e0 \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng duy nh\u1ea5t \u0111\u01b0\u1ee3c Google bi\u1ec3u th\u1ecb \u0111\u1ea7y \u0111\u1ee7. B\u1eb1ng c\u00e1ch nh\u1eadp v\u00e0o chu\u1ed7i t\u1eeb t\u00ecm ki\u1ebfm su\u1ed1t Fan Page c\u1ee7a b\u1ea1n v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 t\u1ed1i \u01b0u h\u00f3a to l\u1edbn qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

\"\"<\/p>\n

N\u1ebfu s\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng Social Ads c\u1ee7a Facebook b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng l\u01b0\u1ee3ng truy c\u1eadp m\u1ee5c ti\u00eau t\u1eeb to\u00e0n b\u1ed9 trang ch\u1ee7 Facebook tr\u1ef1c ti\u1ebfp v\u00e0o Fan Page c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

B\u1ea5t k\u1ef3 l\u00fac n\u00e0o m\u1ed9t ng\u01b0\u1eddi h\u00e2m m\u1ed9 ti\u1ec1m n\u0103ng n\u00e0o \u0111\u00f3 nh\u1ea5p chu\u1ed9t v\u00e0o Fan Page c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u sau:\u00a0<\/p>\n

*Ngay l\u1eadp t\u1ee9c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd v\u00e0 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y h\u1ecd \u0111\u00e3 \u0111\u1ebfn \u0111\u00fang ch\u1ed7 (h\u1ecd c\u1ea3m th\u1ea5y h\u1ecd \u0111\u00e3 l\u1ef1a ch\u1ecdn \u0111\u00fang b\u1eb1ng c\u00e1ch nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n)\u00a0
\n*K\u00edch th\u00edch h\u1ecd tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi h\u00e2m m\u1ed9\u00a0
\n*L\u00f4i k\u00e9o h\u1ecd g\u1eafn k\u1ebft v\u1edbi trang c\u1ee7a b\u1ea1n\u00a0
\n*Khi\u1ebfn h\u1ecd quay tr\u1edf l\u1ea1i truy c\u1eadp, th\u01b0\u1eddng g\u1ecdi l\u00e0 \u201ct\u00ednh k\u1ebft d\u00ednh\u201d (ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c quay tr\u1edf l\u1ea1i nh\u1eb1m g\u1eafn k\u1ebft v\u1edbi trang c\u1ee7a b\u1ea1n)\u00a0<\/p>\n

10 y\u1ebfu t\u1ed1 sau c\u1ee7a m\u1ed9t Fan Page n\u0103ng \u0111\u1ed9ng tr\u00ean Facebook s\u1ebd l\u00e0m cho b\u1ea1n tr\u1edf n\u00ean t\u1ed1t h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c v\u00e0 khi\u1ebfn ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a b\u1ea1n quay tr\u1edf l\u1ea1i truy c\u1eadp nhi\u1ec1u h\u01a1n.\u00a0<\/p>\n

1. \u0110\u1eb7t t\u1ef1a \u0111\u1ec1 cho Fan Page c\u1ee7a b\u1ea1n<\/strong> <\/p>\n

Khi l\u1ea7n \u0111\u1ea7u t\u1ea1o ra Fan Page, b\u1ea1n c\u1ea7n l\u1ef1a ch\u1ecdn m\u1ed9t t\u1ef1a \u0111\u1ec1; n\u00f3 c\u00f3 th\u1ec3 l\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, t\u00ean ri\u00eang, ho\u1eb7c t\u00ean b\u1ea1n d\u00f9ng kinh doanh c\u0169ng nh\u01b0 m\u1ed9t v\u00e0i t\u1eeb mang t\u00ednh ch\u1ea5t m\u00f4 t\u1ea3 s\u01a1. Th\u00f4ng th\u01b0\u1eddng, t\u1ef1a \u0111\u1ec1 c\u00e0ng ng\u1eafn c\u00e0ng t\u1ed1t; b\u1edfi v\u00ec m\u1ed7i khi b\u1ea1n th\u00eam n\u1ed9i dung v\u00e0o Fan Page c\u1ee7a m\u00ecnh, c\u00e1i t\u1ef1a \u0111\u1ec1 \u0111\u00f3 c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c g\u1eafn th\u00eam v\u00e0o b\u00e0i \u0111\u01b0\u1ee3c \u0111\u0103ng.\u00a0<\/p>\n

2. Ch\u1ecdn m\u1ed9t t\u1ea5m h\u00ecnh g\u00e2y \u1ea5n t\u01b0\u1ee3ng<\/strong> <\/p>\n

\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u00ednh n\u0103ng n\u1ed5i b\u1eadt, nh\u01b0ng \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 Facebook cho ph\u00e9p k\u00edch th\u01b0\u1edbc \u1ea3nh l\u00fd t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9 l\u00ean \u0111\u1ebfn 200 pixel b\u1ec1 ngang v\u00e0 600 pixel chi\u1ec1u d\u00e0i (b\u1edfi th\u1ebf m\u00e0 nh\u1eefng t\u1ea5m h\u00ecnh n\u00e0y tr\u00f4ng gi\u1ed1ng nh\u01b0 mi\u1ebfng b\u00eca l\u00e0m d\u1ea5u s\u00e1ch)\u00a0<\/p>\n

B\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n \u0111\u0103ng b\u00e0i l\u00ean Fan Page c\u1ee7a m\u00ecnh, nh\u1eefng t\u1ea5m h\u00ecnh nh\u1ecf s\u1ebd xu\u1ea5t hi\u1ec7n cho th\u1ea5y m\u1ed9t ph\u1ea7n nh\u1eefng t\u1ea5m h\u00ecnh ch\u00ednh c\u1ee7a b\u1ea1n. B\u1edfi th\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ch\u00fat kinh nghi\u1ec7m x\u1eed l\u00fd h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh \u0111\u1ec3 khi\u1ebfn ch\u00fang tr\u1edf n\u00ean nh\u01b0 theo \u00fd b\u1ea1n mu\u1ed1n.\u00a0<\/p>\n

3. B\u1ea3o \u0111\u1ea3m t\u00ean truy nh\u1eadp\u00a0
\n<\/strong>
\nNgay khi c\u00f3 25 ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u1ea7u ti\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd t\u00ean truy nh\u1eadp duy nh\u1ea5t c\u1ee7a m\u00ecnh (th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn URL) t\u1ea1i \u0111\u1ecba ch\u1ec9 http:\/\/facebook.com\/username. Ch\u1eb3ng h\u1ea1n, thay v\u00ec c\u00f3 m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn d\u00e0i, kh\u00f3 nh\u1edb, b\u1ea1n c\u00f3 th\u1ec3 r\u00fat ng\u1eafn \u0111\u01b0\u1eddng d\u1eabn \u0111\u00f3 l\u1ea1i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, t\u00ean c\u00f4ng ty, t\u00ean b\u1ea1n d\u00f9ng \u0111\u1ec3 kinh doanh.\u00a0<\/p>\n

4. Thi\u1ebft l\u1eadp m\u1ed9t landing tab<\/strong> <\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t trang \u0111\u1ebfn (landing page) t\u00f9y ch\u1ec9nh \u0111\u1ea7y \u0111\u1ee7 cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a b\u1ea1n, v\u1edbi h\u00ecnh \u1ea3nh, t\u1eeb kh\u00f3a, \u0111\u01b0\u1eddng d\u1eabn, th\u1eadm ch\u00ed c\u1ea3 phim. B\u1eb1ng c\u00e1ch n\u00e0o? Ch\u1ec9 c\u1ea7n th\u00eam \u1ee9ng d\u1ee5ng Static FBML, d\u00e1n v\u00e0o \u0111\u00f3 m\u00e3 FBML c\u1ee7a m\u00ecnh (t\u01b0\u01a1ng t\u1ef1 nh\u01b0 l\u00e0m v\u1edbi m\u00e3 HTML), sau \u0111\u00f3 ch\u1ec9nh s\u1eeda Fan Page cho trang c\u1ee7a m\u00ecnh \u0111\u1ec3 ch\u1ecdn tab c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n mong mu\u1ed1n h\u1ecd v\u00e0o xem. M\u1ed9t v\u00e0i v\u00ed d\u1ee5 cho b\u1ea1n g\u1ed3m: http:\/\/facebook.com\/droz, http:\/\/facebook.com\/gary, http:\/\/facebook.com\/ellentv, http:\/\/facebook.com\/cocacola, http:\/\/facebook.com\/ONE, http:\/\/facebook.com\/paysonjewelry.\u00a0<\/p>\n

5. Vi\u1ebft m\u1ed9t ti\u1ec3u s\u1eed h\u1ea5p d\u1eabn\u00a0
\n<\/strong>
\nC\u00f3 m\u1ed9t khung ch\u1eef nh\u1ecf n\u1eb1m d\u01b0\u1edbi h\u00ecnh \u0111\u1ea1i di\u1ec7n Fan Page c\u1ee7a b\u1ea1n; h\u00e3y d\u00f9ng khu v\u1ef1c n\u00e0y m\u1ed9t c\u00e1ch kh\u00f4n ngoan nh\u1eb1m t\u00f3m t\u1eaft c\u01a1 b\u1ea3n b\u1ea1n l\u00e0m g\u00ec, b\u1ea1n gi\u00fap ai v\u00e0 gi\u00fap h\u1ecd nh\u01b0 th\u1ebf n\u00e0o. Th\u1eadm ch\u00ed n\u1ebfu mu\u1ed1n t\u1ed1t h\u01a1n, c\u00f3 th\u1ec3 bao g\u1ed3m l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng v\u1edbi m\u1ed9t li\u00ean k\u1ebft (ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng li\u00ean k\u1ebft c\u00f3 ph\u1ea7n \u201chttp:\/\/\u201d \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1ea5p chu\u1ed9t v\u00e0o \u0111\u01b0\u1ee3c).\u00a0<\/p>\n

6. Nh\u1eadp v\u00e0o nh\u1eefng b\u00e0i vi\u1ebft tr\u00ean blog<\/strong> <\/p>\n

S\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng Notes, t\u1eadn d\u1ee5ng feed trong blog c\u1ee7a b\u1ea1n \u0111\u1ec3 m\u1ed7i l\u1ea7n b\u1ea1n vi\u1ebft m\u1ed9t b\u00e0i m\u1edbi l\u00ean blog, Fan Page c\u1ee7a b\u1ea1n s\u1ebd t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc v\u00e0 b\u00ecnh lu\u1eadn cho b\u00e0i vi\u1ebft. L\u00e0m nh\u01b0 th\u1ebf \u0111\u1ed3ng th\u1eddi gi\u00fap b\u1ea1n nh\u1ea5t qu\u00e1n trong vi\u1ec7c th\u00eam n\u1ed9i dung c\u0169ng nh\u01b0 lu\u00f4n gi\u1eef cho ch\u1ee7 \u0111\u1ec1 m\u1edbi m\u1ebb v\u00e0 \u0111\u01b0\u1ee3c g\u1eafn k\u1ebft.\u00a0<\/p>\n

7. Tr\u00ecnh b\u00e0y b\u00e0i vi\u1ebft theo trang ho\u1eb7c theo ng\u01b0\u1eddi h\u00e2m m\u1ed9<\/strong> <\/p>\n

C\u00f3 nhi\u1ec1u l\u00fd do chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 c\u00e1ch tr\u00ecnh b\u00e0y b\u00e0i vi\u1ebft ch\u1ec9 b\u1eb1ng c\u00e1ch d\u1ef1a v\u00e0o b\u1ea1n tr\u00ean Fan Page, ho\u1eb7c ch\u1ec9 b\u1eb1ng ng\u01b0\u1eddi h\u00e2m m\u1ed9, nh\u01b0ng t\u00f4i \u0111\u1ec1 ngh\u1ecb b\u1ea1n n\u00ean ch\u1ec9nh s\u1eeda \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y theo c\u1ea3 hai h\u01b0\u1edbng. B\u1eb1ng c\u00e1ch \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi v\u00e0o xem trang c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 xem s\u1ef1 \u0111\u1ed1i tho\u1ea1i t\u1eeb c\u1ea3 hai ph\u00eda.\u00a0<\/p>\n

8. Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi h\u00e2m m\u1ed9 t\u1ea3i l\u00ean n\u1ed9i dung\u00a0
\n<\/strong>
\nNg\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i l\u00ean h\u00ecnh \u1ea3nh, nh\u1eefng \u0111o\u1ea1n phim v\u00e0 b\u00ecnh lu\u1eadn c\u1ee7a h\u1ecd tr\u00ean t\u01b0\u1eddng (wall) c\u1ee7a b\u1ea1n. Cho ph\u00e9p v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a b\u1ea1n t\u1ea3i l\u00ean n\u1ed9i dung c\u1ee7a ch\u00ednh h\u1ecd s\u1ebd khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng Facebook tr\u1ef1c tuy\u1ebfn b\u1ea1n x\u00e2y d\u1ef1ng, v\u00e0 khi h\u1ecd g\u1eafn nh\u1eefng n\u1ed9i dung \u0111\u00f3 v\u00e0o feed c\u1ee7a m\u00ecnh, s\u1ebd t\u1ea1o ra th\u00eam ti\u1ebfng t\u0103m v\u1ec1 b\u1ea1n.\u00a0<\/p>\n

9. Ph\u1ea3n h\u1ed3i \u0111\u1ebfn ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a b\u1ea1n<\/strong> <\/p>\n

Cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng ch\u1ec9 l\u00e0 m\u1ed9t m\u1eb7t c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng Fan Page tr\u00ean Facebook (hay b\u1ea5t k\u1ef3 m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o kh\u00e1c). M\u1ed9t ph\u01b0\u01a1ng di\u1ec7n quan tr\u1ecdng ch\u00ednh l\u00e0 s\u1ef1 k\u1ebft d\u00ednh. B\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng ph\u1ea3n h\u1ed3i \u0111\u1ebfn nh\u1eefng b\u00ecnh lu\u1eadn, c\u00e2u h\u1ecfi, g\u1ee3i \u00fd, \u00fd t\u01b0\u1edfng\u2026 c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9, b\u1ea1n s\u1ebd cho th\u1ea5y b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty quan t\u00e2m, l\u1eafng nghe, ch\u1ecbu h\u00e0nh \u0111\u1ed9ng v\u00e0 g\u1eafn k\u1ebft v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

10. T\u1eadn d\u1ee5ng Twitter<\/strong> <\/p>\n

N\u1ebfu s\u1eed d\u1ee5ng Fan Page m\u1edbi tr\u00ean Facebook v\u1edbi \u1ee9ng d\u1ee5ng Twitter t\u1ea1i \u0111\u01b0\u1eddng d\u1eabn\u00a0http:\/\/facebook.com\/twitter<\/a>, b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft d\u00f2ng c\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i d\u00e0i \u0111\u1ebfn 420 ch\u1eef, v\u00e0 ch\u00fang s\u1ebd bi\u1ebfn th\u00e0nh m\u1ed9t b\u00e0i vi\u1ebft nh\u1ecf tr\u00ean t\u00e0i kho\u1ea3n Twitter c\u1ee7a b\u1ea1n \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c c\u1eaft x\u00e9n l\u1ea1i c\u00f2n 120 ch\u1eef v\u1edbi m\u1ed9t \u0111\u01b0\u1eddng d\u1eabn ng\u01b0\u1ee3c tr\u1edf l\u1ea1i Fan Page c\u1ee7a b\u1ea1n. Th\u1ef1c s\u1ef1, \u1ee9ng d\u1ee5ng n\u00e0y th\u1eadt tuy\u1ec7t \u0111\u1ec3 qu\u1ea3ng c\u00e1o ch\u00e9o v\u00e0 th\u00eam ti\u1ebfng t\u0103m cho b\u1ea1n.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
<\/td>\n<\/tr>\n
\n

Theo ITGatevn(Theo VietNamBranding)<\/em><\/p>\n

————————————————————————————————————————————————————————————————————-<\/em><\/p>\n

C\u1ea3m \u01a1n s\u1ef1 quan t\u00e2m c\u1ee7a b\u1ea1n v\u1ec1 b\u00e0i vi\u1ebft n\u00e0y,<\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

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