{"id":1953,"date":"2012-11-16T07:36:13","date_gmt":"2012-11-16T00:36:13","guid":{"rendered":"http:\/\/snt.com.vn\/blog\/?p=1953"},"modified":"2012-11-16T07:36:13","modified_gmt":"2012-11-16T00:36:13","slug":"kinh-doanh-tren-facebook-cho-ng%c6%b0%e1%bb%9di-m%e1%bb%9bi-b%e1%ba%aft-d%e1%ba%a7u","status":"publish","type":"post","link":"https:\/\/snt.com.vn\/blog\/kinh-doanh-tren-facebook-cho-ng%c6%b0%e1%bb%9di-m%e1%bb%9bi-b%e1%ba%aft-d%e1%ba%a7u\/","title":{"rendered":"Kinh doanh tr\u00ean Facebook cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u"},"content":{"rendered":"
M\u1eb7c d\u00f9 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u00ean Facebook ch\u01b0a \u201cr\u1ed9\u201d \u1edf Vi\u1ec7t Nam, nh\u01b0ng c\u0169ng \u0111\u00e3 c\u00f3 nhi\u1ec1u c\u00e1 nh\u00e2n, doanh nghi\u1ec7p b\u01b0\u1edbc \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00f3 hi\u1ec7u qu\u1ea3 tr\u00ean k\u00eanh truy\u1ec1n th\u00f4ng m\u1edbi n\u00e0y.<\/div>\n
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Theo m\u1ed9t s\u1ed1 doanh nghi\u1ec7p, c\u00e1 nh\u00e2n, ho\u1ea1t \u0111\u1ed9ng kinh doanh ng\u00e0y nay kh\u00f3 c\u00f3 th\u1ec3 t\u00e1ch r\u1eddi Internet, trong \u0111\u00f3 c\u00f3 vi\u1ec7c khai th\u00e1c s\u1ee9c m\u1ea1nh truy\u1ec1n th\u00f4ng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 Facebook. V\u00e0 \u1edf m\u1ee9c \u0111\u1ed9 kh\u1edfi \u0111\u1ea7u th\u00ec vi\u1ec7c n\u00e0y kh\u00f4ng kh\u00f3 nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi t\u01b0\u1edfng.<\/p>\n

Facebook – ai c\u0169ng c\u00f3 th\u1ec3 d\u00f9ng<\/strong><\/p>\n

C\u00e1ch \u0111\u00e2y kho\u1ea3ng 3-5 n\u0103m, khi phong tr\u00e0o blog tr\u00ean Yahoo n\u1edf r\u1ed9, h\u00e0ng lo\u1ea1t doanh nghi\u1ec7p Vi\u1ec7t \u0111\u00e3 t\u1eadp trung khai th\u00e1c k\u00eanh th\u00f4ng tin n\u00e0y. Hi\u1ec7n nay, nh\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang (PR) v\u00e0 ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc \u0111\u00e3 nh\u1eadn ra t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 t\u00ednh h\u1eefu d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 kinh doanh chuy\u00ean nghi\u1ec7p tr\u00ean Facebook m\u1ea1nh h\u01a1n blog Yahoo tr\u01b0\u1edbc kia nhi\u1ec1u. Kh\u00e1 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng trong n\u01b0\u1edbc ho\u1eb7c li\u00ean doanh v\u1edbi n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean Facebook v\u1edbi h\u00e0ng lo\u1ea1t s\u1ef1 ki\u1ec7n di\u1ec5n ra h\u00e0ng ng\u00e0y, thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

Nhi\u1ec1u c\u00e1 nh\u00e2n, doanh nghi\u1ec7p t\u01b0 nh\u00e2n, m\u1eb7c d\u00f9 kh\u00f4ng th\u1ea1o v\u1ec1 CNTT, c\u0169ng \u0111\u00e3 b\u01b0\u1edbc \u0111\u1ea7u s\u1eed d\u1ee5ng Facebook cho vi\u1ec7c kinh doanh. Ngh\u1ec7 nh\u00e2n Tr\u01b0\u01a1ng Ng\u1ecdc Xu\u00e2n, th\u00e0nh vi\u00ean Hi\u1ec7p h\u1ed9i c\u00e2y c\u1ea3nh T\u1eeb Li\u00eam, ch\u1ee7 c\u01a1 s\u1edf cung c\u1ea5p c\u00e2y c\u1ea3nh, thi\u1ebft k\u1ebf ngo\u1ea1i th\u1ea5t t\u1ea1i H\u00e0 N\u1ed9i cho bi\u1ebft:\u00a0\u201cV\u1edbi nh\u1eefng ng\u01b0\u1eddi xa l\u1ea1 v\u1edbi c\u00f4ng ngh\u1ec7 nh\u01b0 ch\u00fang t\u00f4i th\u00ec Facebook c\u0169ng t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n. Sau m\u1ed9t th\u1eddi gian \u0111\u01b0a th\u00f4ng tin l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y, t\u00f4i b\u1eaft \u0111\u1ea7u th\u1ea5y c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng t\u00ecm t\u1edbi m\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed9t v\u00e0i \u0111\u01a1n v\u1ecb b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh t\u00ecm t\u1edbi \u0111\u01b0a tin nh\u1edd th\u1ea5y t\u00f4i tr\u00ean \u201cFace\u201d. \u0110\u00e2y l\u00e0 s\u1ef1 k\u1ef3 di\u1ec7u m\u00e0 tr\u01b0\u1edbc kia t\u00f4i kh\u00f4ng bao gi\u1edd h\u00ecnh dung \u0111\u1ebfn\u201d<\/em>.<\/p>\n


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Kh\u1edfi s\u1ef1 kinh doanh tr\u00ean Facebook kh\u00f4ng kh\u00f3 ngay c\u1ea3 v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u00edt am hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
Th\u00f4ng qua Facebook, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng, ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh v\u00e0 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 v\u1edbi m\u1ee9c chi ph\u00ed h\u1ee3p l\u00fd. Theo \u00f4ng Vi\u1ec7t C\u01b0\u1eddng, Ph\u00f3 Gi\u00e1m \u0111\u1ed1c c\u1ee7a Mili Power (\u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i ph\u1ee5 ki\u1ec7n Apple), n\u1ebfu bi\u1ebft khai th\u00e1c nh\u1eefng c\u00f4ng c\u1ee5 s\u1eb5n c\u00f3 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u m\u00e0 kh\u00f4ng t\u1ed1n m\u1ea5y chi ph\u00ed.<\/div>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ti\u1ebfp th\u1ecb tr\u00ean Facebook kh\u00f4ng k\u00e9n ng\u01b0\u1eddi d\u00f9ng, kh\u00f4ng c\u1ea7n am hi\u1ec3u nhi\u1ec1u v\u1ec1 IT, ch\u1ec9 c\u1ea7n k\u1ebft n\u1ed1i v\u1edbi Internet v\u00e0 b\u1eaft \u0111\u1ea7u gi\u1edbi thi\u1ec7u m\u00ecnh v\u1edbi th\u1ebf gi\u1edbi m\u1ea1ng.<\/p>\n

M\u1ed9t s\u1ed1 c\u00e1ch d\u00f9ng Facebook<\/strong> kinh doanh<\/strong><\/p>\n

Tuy nhi\u00ean, c\u00e1ch l\u00e0m nh\u01b0 c\u1ee7a ngh\u1ec7 nh\u00e2n Tr\u01b0\u01a1ng Ng\u1ecdc Xu\u00e2n m\u1edbi ch\u1ec9 l\u00e0 \u1edf c\u1ea5p \u0111\u1ed9 \u0111\u01a1n gi\u1ea3n v\u00e0 s\u1eed d\u1ee5ng d\u1ea1ng t\u00e0i kho\u1ea3n c\u00e1 nh\u00e2n. \u0110\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n hi\u1ec3u Facebook h\u01a1n v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p m\u00e0 Facebook \u0111ang cung c\u1ea5p.<\/p>\n

So v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 blog, Facebook \u0111em \u0111\u1ebfn cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng nhi\u1ec1u c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u bi\u1ec7n ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, ph\u1ed5 bi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, \u0111o \u0111\u1ebfm hi\u1ec7u qu\u1ea3. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch khai th\u00e1c Facebook hi\u1ec7u qu\u1ea3.<\/p>\n

Th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt th\u00f4ng tin l\u00ean t\u01b0\u1eddng (wall)<\/strong><\/em><\/p>\n\n\n\n
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\u201c\u1ede g\u00f3c \u0111\u1ed9 doanh nghi\u1ec7p, ch\u00fang t\u00f4i s\u1ebd t\u1eadn d\u1ee5ng b\u1ea5t c\u1ee9 k\u00eanh truy\u1ec1n th\u00f4ng hay m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o ph\u00f9 h\u1ee3p, mang l\u1ea1i l\u1ee3i \u00edch qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty. Tuy nhi\u00ean, ch\u00fang t\u00f4i th\u1ea5y th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i Facebook c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1ed1t nh\u1ea5t v\u00e0 ch\u00fang t\u00f4i \u0111ang nghi\u00ean c\u1ee9u m\u1ed9t k\u1ebf ho\u1ea1ch nghi\u00eam t\u00fac \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u1ea1i m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y\u201d.<\/p>\n

\u00d4ng Nguy\u1ec5n Vi\u1ec7t C\u01b0\u1eddng, Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Mili Power<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Trang c\u1eadp nh\u1eadt nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u1edbi (wall) c\u1ee7a Facebook s\u1ebd d\u1ec5 d\u00e0ng chuy\u1ec3n t\u1ea3i c\u00e1c th\u00f4ng \u0111i\u1ec7p m\u1edbi nh\u1ea5t, n\u00f3ng nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi c\u1ed9ng \u0111\u1ed3ng. Ngay khi wall \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt, nh\u1eefng ng\u01b0\u1eddi trong danh s\u00e1ch b\u1ea1n b\u00e8 (friend list) c\u1ee7a b\u1ea1n s\u1ebd nhanh ch\u00f3ng bi\u1ebft \u0111\u01b0\u1ee3c th\u00f4ng tin qua t\u00ednh n\u0103ng News Feed. V\u00e0 khi h\u1ecd b\u1ea5m th\u00edch (Like) hay b\u00ecnh lu\u1eadn n\u1ed9i dung c\u1eadp nh\u1eadt c\u1ee7a b\u1ea1n, th\u00ec b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 v\u00e0 c\u00f3 th\u1ec3 s\u1ebd b\u1ea5m v\u00e0o xem v\u00e0 ti\u1ebfp t\u1ee5c Like hay b\u00ecnh lu\u1eadn… V\u1edbi t\u00ednh n\u0103ng n\u00e0y, Facebook \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng nhanh nh\u1ea5t, t\u01b0\u01a1ng t\u1ef1 ph\u1ea3n \u1ee9ng ph\u00e2n h\u1ea1ch hay hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng d\u00e2y chuy\u1ec1n.<\/div>\n

Ngo\u00e0i c\u1eadp nh\u1eadt th\u00f4ng \u0111i\u1ec7p d\u1ea1ng ch\u1eef, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt h\u00ecnh \u1ea3nh, video, \u0111\u1eb7t b\u1ea3ng b\u00ecnh ch\u1ecdn, th\u0103m d\u00f2 \u00fd ki\u1ebfn\u2026 l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c hay thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00f3 m\u1ed9t \u0111i\u1ec1u th\u00fa v\u1ecb l\u00e0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng coi Facebook l\u00e0 m\u1ed9t m\u1ea1ng k\u1ebft n\u1ed1i, chia s\u1ebb v\u00e0 gi\u1ea3i tr\u00ed. V\u00ec v\u1eady, th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch, c\u1ee7a s\u1ea3n ph\u1ea9m n\u00ean c\u00f3 n\u1ed9i dung h\u1ea5p d\u1eabn nh\u01b0ng \u0111\u01a1n gi\u1ea3n, mang t\u00ednh gi\u1ea3i tr\u00ed cao. Th\u00f4ng \u0111i\u1ec7p c\u00e0ng g\u1ea7n g\u0169i, r\u00f5 r\u00e0ng k\u1ebft h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn s\u1ebd d\u1ec5 chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a c\u01b0 d\u00e2n m\u1ea1ng x\u00e3 h\u1ed9i h\u01a1n.<\/p>\n

S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh<\/strong><\/em><\/p>\n

H\u00ecnh \u1ea3nh \u0111\u1eb9p l\u00e0 m\u1ed9t \u201cv\u0169 kh\u00ed\u201d l\u1ee3i h\u1ea1i \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem, th\u00f4i th\u00fac h\u1ecd b\u1ea5m \u201cLike\u201d v\u00e0 b\u00ecnh lu\u1eadn. V\u00ec v\u1eady, n\u00ean t\u00ecm c\u00e1ch c\u00f3 \u1ea3nh \u0111\u1eb9p \u0111\u1ec3 \u0111\u0103ng, k\u00e8m theo mi\u00eau t\u1ea3 chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n

C\u0169ng \u0111\u1eebng qu\u00ean s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u201ctag\u201d \u1ea3nh. T\u00ednh n\u0103ng n\u00e0y gi\u00fap \u1ea3nh c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u00ean \u0111\u1ea7u trang wall c\u1ee7a b\u1ea1n b\u00e8 v\u00e0 d\u1ec5 khi\u1ebfn\u00a0b\u1ea1n b\u00e8 c\u1ee7a b\u1ea1n b\u00e8<\/em> b\u1ea5m v\u00e0o xem – m\u1ed9t c\u00e1ch l\u00e0m lan truy\u1ec1n h\u00ecnh \u1ea3nh r\u1ea5t m\u1ea1nh. Tuy nhi\u00ean, c\u1ea7n c\u1ea9n tr\u1ecdng v\u1edbi t\u00ednh n\u0103ng n\u00e0y, v\u00ec c\u00f3 th\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi trong danh s\u00e1ch b\u1ea1n b\u00e8 c\u1ee7a b\u1ea1n kh\u00f4ng th\u00edch b\u1ecb tag nh\u01b0 v\u1eady.<\/p>\n


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T\u00ednh n\u0103ng Tag d\u00f9ng \u0111\u00fang c\u00e1ch c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

X\u00e2y d\u1ef1ng Page<\/strong><\/em><\/p>\n

Page (c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Fan Page) l\u00e0 m\u1ed9t d\u1ea1ng t\u00e0i kho\u1ea3n Facebook mi\u1ec5n ph\u00ed d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p, v\u1edbi nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 c\u1eadp nh\u1eadt th\u00f4ng tin, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, tham v\u1ea5n \u00fd ki\u1ebfn c\u1ee7a fan (nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd theo d\u00f5i trang th\u00f4ng qua vi\u1ec7c b\u1ea5m n\u00fat Like)\u2026 Page c\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 tr\u1ef1c quan gi\u00fap ng\u01b0\u1eddi d\u00f9ng ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng, n\u1eafm \u0111\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m truy c\u1eadp cao trong ng\u00e0y, nh\u1eefng b\u00e0i vi\u1ebft thu h\u00fat s\u1ef1 quan t\u00e2m nhi\u1ec1u nh\u1ea5t, nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0o th\u01b0\u1eddng xuy\u00ean b\u00ecnh lu\u1eadn, nh\u1eadn x\u00e9t. Th\u00f4ng qua Page, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng nh\u01b0 \u0111\u1ecba ch\u1ec9 email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, s\u1edf th\u00edch\u2026 \u0111\u1ec3 t\u0103ng hi\u1ec3u bi\u1ebft v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n.<\/p>\n

Facebook Page c\u0169ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u1ed1t h\u01a1n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 c\u00f3 th\u1ec3 b\u1ed5 sung nhi\u1ec1u \u1ee9ng d\u1ee5ng h\u1eefu \u00edch c\u1ee7a c\u00e1c h\u00e3ng th\u1ee9 3, nh\u01b0 \u1ee9ng d\u1ee5ng thanh to\u00e1n, t\u1ea1o th\u00eam trang v\u00e0 t\u00f9y ch\u1ec9nh giao di\u1ec7n, nh\u00fang YouTube ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh audio, li\u00ean k\u1ebft v\u1edbi blog ho\u1eb7c website\u2026 Vi\u1ec7c x\u00e2y d\u1ef1ng Page c\u0169ng kh\u00e1 \u0111\u01a1n gi\u1ea3n v\u1edbi ng\u01b0\u1eddi bi\u1ebft ch\u00fat \u00edt ti\u1ebfng Anh. \u0110\u1ecba ch\u1ec9 t\u1ea1o Page \u0111\u1eb7t t\u1ea1i http:\/\/www.facebook.com\/pages\/create.php. C\u00f3 th\u1ec3 xem th\u00eam h\u01b0\u1edbng d\u1eabn c\u1ee7a Facebook cho doanh nghi\u1ec7p\u00a0t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n

Ph\u00e1t tri\u1ec3n \u201cLike\u201d<\/strong><\/em><\/p>\n

Khi \u0111\u00e3 c\u00f3 Page, doanh nghi\u1ec7p c\u1ea7n c\u00f3 nhi\u1ec1u fan (nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i trang b\u1eb1ng c\u00e1ch b\u1ea5m n\u00fat Like). S\u1ed1 l\u01b0\u1ee3ng fan l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u1edbc \u0111o cho hi\u1ec7u qu\u1ea3 c\u1ee7a Page. M\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1ea7u t\u01b0 c\u00f4ng phu, m\u1ed9t Page r\u1ea5t b\u1eaft m\u1eaft nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng b\u1ea5m \u201cLike\u201d khi\u00eam t\u1ed1n th\u00ec th\u00ec c\u00f3 l\u1ebd b\u1ea1n ch\u01b0a bi\u1ebft c\u00e1ch thu h\u00fat c\u1ed9ng \u0111\u1ed3ng. C\u00e1c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u1ea1i, gi\u1ea3m gi\u00e1, mi\u1ec5n ph\u00ed d\u00f9ng th\u1eed\u2026 cho nh\u1eefng ng\u01b0\u1eddi nhanh tay b\u1ea5m \u201cLike\u201d \u0111\u00f4i khi r\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 mang l\u1ea1i l\u01b0\u1ee3ng fan t\u01b0\u01a1ng \u0111\u1ed1i trong th\u1eddi gian \u0111\u1ea7u c\u1ee7a chi\u1ebfn d\u1ecbch. Ngo\u00e0i m\u1eddi g\u1ecdi tr\u00ean ch\u00ednh Facebook, nhi\u1ec1u doanh nghi\u1ec7p c\u00f2n \u201cc\u00e0i c\u1eafm\u201d \u1ee9ng d\u1ee5ng \u201cn\u00fat Like\u201d v\u00e0o nhi\u1ec1u n\u01a1i tr\u00ean th\u1ebf gi\u1edbi m\u1ea1ng nh\u01b0 sau m\u1ed9t b\u00e0i vi\u1ebft, tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, c\u00e1c website doanh nghi\u1ec7p\u2026<\/p>\n

C\u00f3 nh\u1eefng doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea1t s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng ch\u1ee5c ngh\u00ecn fan, nh\u01b0 KFC Vi\u1ec7t Nam, c\u1ed9ng \u0111\u1ed3ng \u201cDell Fans Club\u201d t\u1ea1i Vi\u1ec7t Nam.<\/p>\n


<\/p>\n\n\n\n\n
\"\"<\/a><\/td>\n<\/tr>\n
Facebook Page c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 h\u00e0ng ch\u1ee5c ngh\u00ecn fan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Chi ti\u1ec1n qu\u1ea3ng c\u00e1o<\/strong><\/em><\/p>\n

Do c\u00e1c t\u00e0i kho\u1ea3n Facebook h\u1ea7u h\u1ebft d\u00f9ng danh t\u00ednh th\u1eadt n\u00ean n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1 r\u00f5 r\u00e0ng d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u \u0111\u00e3 thu th\u1eadp tr\u00ean h\u1ed3 s\u01a1 (profile) v\u00e0 qua qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng \u201csinh ho\u1ea1t\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y. Ch\u1eb3ng h\u1ea1n, m\u1ed9t h\u00e3ng gi\u1ea7y th\u1ec3 thao c\u00f3 th\u1ec3 ch\u1ecdn hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean Facebook theo \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 nam gi\u1edbi tu\u1ed5i t\u1eeb 20-35 \u1edf H\u00e0 N\u1ed9i v\u00e0 TP.HCM, th\u01b0\u1eddng xuy\u00ean \u0111\u00e1 b\u00f3ng, c\u00f3 thu nh\u1eadp t\u1eeb 5-15 tri\u1ec7u \u0111\u1ed3ng, th\u00edch xem ch\u01b0\u01a1ng tr\u00ecnh b\u00f3ng \u0111\u00e1 tr\u00ean TV\u2026<\/p>\n

Kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c \u0111\u1ebfn t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ecf n\u00e0y kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o theo k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Google hay qu\u1ea3ng c\u00e1o qua email, h\u1ee9a h\u1eb9n hi\u1ec7u qu\u1ea3 cao h\u01a1n. Cho t\u1edbi nay, kh\u00e1 nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111\u00e3 \u201cm\u1edf h\u1ea7u bao\u201d \u0111\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c \u201cph\u1ea7n \u0111\u1ea5t qu\u1ea3ng c\u00e1o\u201d c\u1ee7a Facebook.<\/p>\n


<\/p>\n\n\n\n\n
\"\"<\/a><\/td>\n<\/tr>\n
Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 ch\u1ecbu \u201cm\u00f3c h\u1ea7u bao\u201d chi ti\u1ec1n qu\u1ea3ng c\u00e1o<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u201cSpam th\u00f4ng minh\u201d<\/strong><\/em><\/p>\n

M\u1ed9t trong nh\u1eefng v\u1ea5n n\u1ea1n c\u1ee7a th\u1ebf gi\u1edbi m\u1ea1ng l\u00e0 n\u1ea1n g\u1eedi th\u00f4ng tin r\u00e1c (spam). Tuy nhi\u00ean, b\u1ea3n ch\u1ea5t vi\u1ec7c g\u1eedi th\u00f4ng tin h\u00e0ng lo\u1ea1t kh\u00f4ng x\u1ea5u n\u1ebfu ch\u00fang ta khai th\u00e1c h\u1ee3p l\u00fd, \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u00fang b\u1ed1i c\u1ea3nh. N\u1ebfu b\u1ea1n l\u00e0 \u0111\u1ea1i di\u1ec7n m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t doanh nghi\u1ec7p (tr\u01b0\u1eddng h\u1ee3p d\u00f9ng t\u00e0i kho\u1ea3n c\u00e1 nh\u00e2n), sau khi k\u1ebft b\u1ea1n, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 v\u00e0o Facebook m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 n\u00f3i ch\u00fac m\u1eebng h\u1ecd tr\u00ean wall nh\u00e2n d\u1ecbp sinh nh\u1eadt hay m\u1ed9t s\u1ef1 ki\u1ec7n n\u00e0o \u0111\u00f3. T\u01b0\u01a1ng t\u1ef1, b\u1ea1n c\u00f3 th\u1ec3 \u0111i ch\u00e0o h\u1ecfi v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh\u2026 Nh\u01b0 v\u1eady, h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c b\u1ea1n b\u00e8 th\u1ea5y th\u01b0\u1eddng xuy\u00ean v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u1ee7a b\u1ea1n b\u00e8 b\u1ea1n n\u1eefa.<\/p>\n

S\u1ef1 ki\u1ec7n online – \u0111\u1ec3 c\u1ed9ng \u0111\u1ed3ng th\u1ea5y m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ho\u1ea1t \u0111\u1ed9ng<\/strong><\/em><\/p>\n

Facebook s\u1ebd kh\u00f4ng c\u00f2n l\u00e0 Facebook n\u1ebfu thi\u1ebfu c\u00e1c ho\u1ea1t \u0111\u1ed9ng online. Kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd nhanh ch\u00f3ng ch\u00e1n trang c\u1ee7a b\u1ea1n n\u1ebfu ng\u00e0y n\u00e0o h\u1ecd c\u0169ng ch\u1ec9 \u0111\u01b0\u1ee3c \u201cnh\u1ed3i\u201d c\u00e1c th\u00f4ng tin b\u1eb1ng ch\u1eef vi\u1ebft, h\u00ecnh \u1ea3nh m\u00e0 kh\u00f4ng c\u00f3 ho\u1ea1t \u0111\u1ed9ng n\u00e0o cho h\u1ecd tham gia. Facebook k\u1ebft d\u00ednh v\u00ec kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u d\u1ec5 d\u00e0ng. N\u1ebfu b\u1ea1n thi\u1ebft k\u1ebf m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tham gia hay khi\u1ebfn cho h\u1ecd th\u1ea5y h\u1ecd \u0111ang g\u00f3p s\u1ee9c v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a b\u1ea1n th\u00ec b\u1ea1n \u0111ang c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch th\u00e0nh c\u00f4ng. Theo chuy\u00ean gia m\u1ed9t s\u1ed1 th\u01b0ong hi\u1ec7u l\u1edbn \u0111\u00e3 c\u00f3 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n Page th\u00e0nh c\u00f4ng, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u00edch n\u00f3i v\u1ec1 m\u00ecnh hay mu\u1ed1n c\u00f3 d\u1ecbp th\u1ec3 hi\u1ec7n, tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00f9 h\u1ee3p n\u1ebfu c\u00f3. V\u00ec v\u1eady, b\u1ea1n n\u00ean t\u1eadp trung khai th\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd n\u00e0y.<\/p>\n

T\u00e1c gi\u1ea3: Minh Ho\u00e0ng (pcworld.com.vn)<\/p>\n

———————————————————————————————————————————————————<\/p>\n

Ngu\u1ed3n b\u00e0i vi\u1ebft t\u1ea1i:<\/p>\n

http:\/\/www.pcworld.com.vn\/articles\/kinh-doanh\/quan-tri\/2011\/09\/1228176\/kinh-doanh-tren-facebook-cho-nguoi-moi-bat-dau\/<\/a><\/p>\n

http:\/\/icueh.com\/vi\/news\/IC-Chuyen-de\/Kinh-doanh-tren-Facebook-Xu-the-thoi-dai-43\/<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u1eb7c d\u00f9 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u00ean Facebook ch\u01b0a \u201cr\u1ed9\u201d \u1edf Vi\u1ec7t Nam, nh\u01b0ng c\u0169ng \u0111\u00e3 c\u00f3 nhi\u1ec1u c\u00e1 nh\u00e2n,<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1],"tags":[137,140,189,190,217,282],"yoast_head":"\nKinh doanh tr\u00ean Facebook cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u - Blog SNT - C\u00f4ng Ty TNHH Si\u00eau Nh\u1eadt Thanh - Sao Nhanh Th\u1ebf<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/snt.com.vn\/blog\/kinh-doanh-tren-facebook-cho-ng\u01b0\u1eddi-m\u1edbi-b\u1eaft-d\u1ea7u\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kinh doanh tr\u00ean Facebook cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u - 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